FOCUS BLOG
Focus Q&A gets a makeover
Posted by Nipun Jethi on Aug. 18, 2010
"Keep it simple stupid" and "simpler is better" are tenants that product teams live by. And, there's no doubt that "simple" is winning in the marketplace (the iPod and the iPhone for instance weren't the first devices in their category, just the simplest and most elegantly designed). Getting to "simple," however, is more often easier said than done, especially when you have an emerging product and you're quickly building new features to serve your customer. Based on your feedback and our own view of what is core to Focus' mission, we recognized an opportunity to build substantial value for our users not in a new feature but in simplifying and improving existing core functionality - Focus Q&A. Plainly stated, Q&A has become the shor ... Read more >>
Most popular on Focus.com in June
Posted by Michael Schmier on Aug. 19, 2010
Focus.com is designed to support the full spectrum of issues facing a company, whether those be in sales and marketing or IT and operations. A sampling of top content on Focus over the past month exemplifies the community's wide-ranging needs and interests. This content includes Focus Research reports, expert briefs, community Q&A, infographics and virtual events: What is HTML 5 and Why We Should Care Focus Interact Summit: Mastering Lead Management 2010 Enterprise Phone Systems Comparison Guide What's an RFI vs. RFP vs. RFQ? 25 ERP Experts, Blogs, and Influencers to Track in 2010 Top 5 Tips for Evaluating Employee Performance Is it worth it to implement free ... Read more >>
Introducing Focus Interactive Summits
Posted by Michael Schmier on June 24, 2010
We’re excited to announce a new service for our users called Interactive Summits. Summits are full-day, online events featuring world-class experts from our Focus Expert Network. Each summit addresses a specific business challenge and is designed to bring together thousands of professionals to interact, discuss and learn from others. No subscriptions or fees are required to attend. Our first Interactive Summit, titled Mastering Lead Management, takes places this Tuesday, June 29th, from 8 a.m. to 4 p.m. PDT, and is designed for sales and marketing professionals. Along with our research reports and Q&A forums, Focus Interactive Summits are another means by which professionals can access the expertise they need to support thei ... Read more >>
Q&A Purpose-Built for Business
Posted by Scott Albro on April 26, 2010
Q&A is a hot internet feature right now. Sites like Yahoo Answers have built massive audiences and Q&A start ups seem to pop up every month. There’s also a lot of early stage investment activity in the category right now. All of the attention is a result of the fact that people like to be able to ask questions and get answers online. We’ve had a similar experience on Focus. Q&A was one of the first features we released and the amount of activity and quality engagement we’ve seen associated with the feature has exceeded our wildest expectations. So what makes Q&A on Focus valuable? We believe there are a few things that have helped us deliver value to the business community: We’ve designed Focus Q& ... Read more >>
Experts Wanted!
Posted by Scott Albro on March 24, 2010
One of the drivers behind the early success of Focus is our small, but rapidly growing Expert Network. These Experts make regular contributions to the site by answering other professionals’ questions and producing high quality research and analysis that is freely available to everyone. They are true experts – people like Richard Stiennon, Ardath Albee, and Gary Honig to name just a few – who are willing to share what they know with the business community. As Focus continues to grow, we continue to look for Experts who can make a contribution to the site. So, how can you become an Expert? In a nutshell, we’re looking for professionals who can: Demonstrate subject matter expertise in a *specific* business or techno ... Read more >>
How to Get Started on Focus
Posted by Scott Albro on March 19, 2010
Focus is growing at a torrid pace – right now, our audience is roughly doubling in size every month. One of the interesting things about rapid audience growth is that it’s typically fueled by first-time visitors. With so many newcomers arriving every day, understanding how Focus works takes on real importance. To that end, here are three tips on how to get the most out of the site if you’re a first-time visitor. Navigating Focus: We believe that business is about specialization. Most professionals aren’t general purpose business people – they specialize in particular functional areas like HR or are interested in particular topics like unified communications. We designed Focus so that you can navigate the sit ... Read more >>
Focus is open for business
Posted by Scott Albro on March 12, 2010
For the past several months, we’ve been quietly working to build Focus into a place where any business can find the expertise they need to make better decisions. Now, we’re ready to be a little more public about what we’ve been up to. The most important thing to understand about Focus is that we believe that the expertise traditionally reserved for Fortune 500 companies should be made available to everyone. The internet, or more specifically the “business internet”, provides us with a platform to do exactly that. We’ve made tremendous progress towards our goal – to date, Focus has provided over one million business professionals with access to primary research, personalized analyst support, ... Read more >>
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