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Now On Demand - Focus Marketing Roundtable: B2B Demand Generation
Introduction
Focus Expert Roundtables are 45 minute teleconferences where 3-5 members of the Focus Expert Network talk about hot topics on a particular category each week. On November 17, 2010 Focus Experts Mac McConnell, Mac McIntosh, Paul Mosenson and Jeff Ogden sat down to discuss the best practices in B2B demand generation.
Strategies
Missed the Roundtable, but wish you didn't? Download the PDF transcript or listen to the archived MP3 file to hear insight and advice from these top Experts on what works and what doesn't work across the spectrum of all things demand generation.
Conclusion
We sincerely hope you enjoy the Focus Expert Roundtable. Please leave all questions and feedback in the comments section below.
Events
- Marketing Thought Leaders: A Conversation with Julia Fajgenbaum May 25 @ 11 am PT
- The Do’s and Don'ts of Small Business Marketing May 29 @ 11 am PT
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2 Comments
I just completed this transcript and really enjoyed it. Especially Mac McIntosh's first date analogy when asked about lead nurturing. Another thing struck me was Jeff Ogden's comment "Fish where the fish are."
Far too many companies continue to fish in the same pond using the same bait and tackle year after year after year - when the ocean is only steps away!
If a company can take the following three steps (summarized from the roundtable):
1.) Create rich buyer personas
2.) Map the buying process
3.) Match critical map points to a content marketing plan
Then that company can have multiple fishermen in the ponds, the lakes, and the ocean.
Thanks for sharing this roundtable and feel free to contact me if more information is needed.
Jeff Ogden
Find New Customers
http://www.findnewcustomers.com
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