Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Now On Demand - Focus Marketing Roundtable: Content Marketing
Introduction
Focus Roundtables are 45 minute teleconferences featuring 3-5 Focus Experts who discuss leading topics and issues in a particular category each week. On December 6, 2010 Focus Experts Ardath Albee, Adam Needles, Joe Chernov, Stephanie Tilton and Doug Kessler sat down to discuss the best practices in content marketing.
Review
A content marketing strategy involves the creation of content for the purpose of engaging and establishing relationships with current and prospective customers, and subscribes to the belief that delivering high-quality information to prospects at the right stage of the buying cycle drives profitable action. In this Roundtable you’ll learn:
- How to generate leads
- How to integrate social media into a content marketing strategy
- What metrics are most valuable for showing ROI
Next steps
Listen to the archived MP3 file and download the PDF transcript to hear insight and advice from these top Experts on what works and what doesn't work across the spectrum of content marketing.
Events
- Marketing Thought Leaders: A Conversation with Julia Fajgenbaum May 25 @ 11 am PT
- The Do’s and Don'ts of Small Business Marketing May 29 @ 11 am PT
Related Activity
Be the first to comment on this focus brief