Found: Social Media Marketing and Tracking Resource for B2B Marketers

In today's market, the usage of social media for B2B companies cannot be ignored. That being said, it's tough to see the tangible value of your efforts without some sort of online tracking tool, and it's very easy to spend so much time on your social media efforts that it interferes with the rest of your workload. So there exists a great demand for a tool that is able to track and measure the impact of your company's social media marketing efforts. SocialFUSION is one tool I have found especially helpful in my business for enabling me to promote our activities in social media outlets and track inbound activity. SocialFUSION also helps me to most effectively manage the process of posting and positioning my company in online groups full of potential prospects.

SocialFUSION provides a Blog Creator and Tracker which creates great blog sites that contain detailed analytics and tracking code and a Social Mail component, with standard sharing commands for Facebook, LinkedIn, and Twitter to help streamline your company's social media efforts. This solution also includes a comprehensive tool for viewing inbound leads generated from social media postings, called Social Pages. SocialFUSION's Analytics component includes detailed code that allows companies to code and track inbound traffic.

In conclusion, social media isn't going anywhere. If your company is not already engaging in social media outlets, then I strongly suggest you start now. Solutions such as this one, designed to support marketer's social media marketing efforts, cannot be ignored.