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FYI

Shedding Light on Cyber Monday

By Focus Editors

Each year as the holiday shopping season gets into full swing there are certain key dates on which retailers anticipate higher sales volume. Some people mistakenly believe that Black Friday is the biggest online shopping day of the year. However, the biggest online shopping day is not Black Friday, nor is it the famed Cyber Monday. Online retailers see increased sales in the 15-day lead-up to December 25 and while the biggest online shopping day of the year is generally a Monday, it's never Cyber Monday. Although Cyber Monday may not generate the most sales of the year, it is important as a key indicator of how consumers will spend for the remainder of the holiday season.

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Posted on Nov. 25, 2009
Mark

Your "Quick Facts" (right column) says "$41 BILLION" with a "B". But the "Cyber Monday out-grew..." fact seems to indicate it should be an "M".

Posted on Nov. 25, 2009
Blair

Is the "$41 BILLION" figure for all retail sales (i.e. not just ecommerce) on Black Friday?

Posted on Nov. 30, 2009
mike

very difficult chart to read

Posted on Dec. 1, 2009
Kahomono

WTF is "Brown Monday?" Is poo involved? No?

Explain!

Posted on Dec. 3, 2009
R. Snyder

Brown Monday typically refers to the last day most merchants will guarantee delivery before Christmas.

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