50 Social Sites That Every Business Needs a Presence on
If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company's presence online and reaching more potential customers, business partners and employees.
Social-Media/Social-Bookmarking Sites
Share your favorite sites on the Web with potential clients and business partners by commenting on, uploading and ranking different newsworthy articles. You can also create a member profile that directs traffic back to your company's Web site.
- Reddit: Upload stories and articles on reddit to drive traffic to your site or blog. Submit items often so that you'll gain a more loyal following and increase your presence on the site.
- Digg: Digg has a huge following online because of its optimum usability. Visitors can submit and browse articles in categories like technology, business, entertainment, sports and more.
- Del.icio.us: Social bookmark your way to better business with sites like del.icio.us, which invite users to organize and publicize interesting items through tagging and networking.
- StumbleUpon: You'll open your online presence up to a whole new audience just by adding the StumbleUpon toolbar to your browser and "channel surf[ing] the Web. You'll "connect with friends and share your discoveries," as well as "meet people that have similar interests."
- Technorati: If you want to increase your blog's readership, consider registering it with Technorati, a network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.
- Ning: After hanging around the same social networks for a while, you may feel inspired to create your own, where you can bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web. Ning lets users design free social networks that they can share with anyone.
- Squidoo: According to Squidoo, "everyone's an expert on something. Share your knowledge!" Share your industry's secrets by answering questions and designing a profile page to help other members.
- Furl: Make Furl "your personal Web file" by bookmarking great sites and sharing them with other users by recommending links, commenting on articles and utilizing other fantastic features.
- Tubearoo: This video network works like other social-bookmarking sites, except that it focuses on uploaded videos. Businesses can create and upload tutorials, commentaries and interviews with industry insiders to promote their own services.
- WikiHow: Create a how-to guide or tutorial on wikiHow to share your company's services with the public for free.
- YouTube: From the fashion industry to Capitol Hill, everyone has a video floating around on YouTube. Shoot a behind-the-scenes video from your company's latest commercial or event to give customers and clients an idea of what you do each day.
- Ma.gnolia: Share your favorite sites with friends, colleagues and clients by organizing your bookmarks with Ma.gnolia. Clients will appreciate both your Internet-savviness and your ability to stay current and organized.
Professional-Networking Sites
Sign up with these online networking communities as a company or as an individual to take advantage of recruiting opportunities, cross-promotional events and more.
- LinkedIn: LinkedIn is a popular networking site where alumni, business associates, recent graduates and other professionals connect online.
- Ecademy: Ecademy prides itself on "connecting business people" through its online network, blog and message-board chats, as well as its premier BlackStar membership program, which awards exclusive benefits.
- Focus: Focus is a business destination where business professionals can help each other with their purchase and other business decisions by accessing research and peer expertise. Most importantly, Focus provides open, quality information for all businesses that is freely available, easily accessible, and community powered.
- YorZ: This networking site doubles as a job site. Members can post openings for free to attract quality candidates.
- Xing: An account with networking site Xing can "open doors to thousands of companies." Use the professional contact manager to organize your new friends and colleagues, and take advantage of the Business Accelerator application to "find experts at the click of a button, market yourself in a professional context [and] open up new sales channels."
- Facebook: Facebook is no longer just for college kids who want to post their party pics. Businesses vie for advertising opportunities, event promotion and more on this social-networking site.
- Care2: Care2 isn't just a networking community for professionals: It's touted as "the global network for organizations and people who Care2 make a difference." If your business is making efforts to go green, let others know by becoming a presence on this site.
- Gather: This networking community is made up of members who think. Browse categories concerning books, health, money, news and more to ignite discussions on politics, business and entertainment. This will help your company tap into its target audience and find out what they want.
- MEETin.org: Once you've acquired a group of contacts in your city by networking on MEETin.org, organize an event so that you can meet face-to-face.
- Tribe: Cities like Philadelphia, Boston, San Francisco, New York and Chicago have unique online communities on tribe. Users can search for favorite restaurants, events, clubs and more.
- Ziggs: Ziggs is "organizing and connecting people in a professional way." Join groups and make contacts through your Ziggs account to increase your company's presence online and further your own personal career.
- Plaxo: Join Plaxo to organize your contacts and stay updated with feeds from Digg, Amazon.com, del.icio.us and more.
- NetParty: If you want to attract young professionals in cities like Boston, Dallas, Phoenix, Las Vegas and Orlando Fla., create an account with the networking site NetParty. You'll be able to connect with qualified, up-and-coming professionals online, then meet them at a real-life happy-hour event where you can pass out business cards, pitch new job openings and more.
- Networking For Professionals: Networking For Professionals is another online community that combines the Internet with special events in the real world. Post photos, videos, résumés and clips on your online profile while you meet new business contacts.
Niche Social-Media Sites
Consider linking up with one of these social-media sites to narrow down your business's target audience. You'll find other professionals, enthusiasts and consumers who are most likely already interested in what your company has to offer.
- Pixel Groovy: Web workers will love Pixel Groovy, an open-source site that lets members submit and rate tutorials for Web 2.0, email and online-marketing issues.
- Mixx: Mixx prides itself on being "your link to the Web content that really matters." Submit and rate stories, photos and news to drive traffic to your own site. You'll also meet others with similar interests.
- Tweako: Gadget-minded computer geeks can network with each other on Tweako, a site that promotes information sharing for the technologically savvy.
- Small Business Brief: When members post entrepreneur-related articles, a photo and a link to their profile appear, gaining you valuable exposure and legitimacy online.
- Sphinn: Sphinn is an online forum and networking site for the Internet marketing crowd. Upload articles and guides from your blog to create interest in your own company or connect with other professionals for form new contacts.
- BuzzFlash.net: This one-stop news resource is great for businesses that want to contribute articles on a variety of subjects, from the environment to politics to health.
- HubSpot: HubSpot is another news site aimed at connecting business professionals.
- SEO TAGG: Stay on top of news from the Web marketing and SEO (search-engine optimization) industries by becoming an active member of this online community.
General Social-Media Sites
The following social-media sites provide excellent opportunities for businesses to advertise; promote specials, events or services; and feature published, knowledgeable employees.
- Wikipedia: Besides creating your own business reference page on Wikipedia, you can connect with other users on Wikipedia's Community Portal and at the village pump, where you'll find conscientious professionals enthusiastic about news, business, research and more.
- Newsvine: Feature top employees by uploading their articles, studies or other news-related items to this site. A free account will also get you your own column and access to the Newsvine community.
- 43 Things: This site bills itself as "the world's most popular online goal setting community." By publicizing your company's goals and ambitions, you'll gain a following of customers, investors and promoters who cheer you on as you achieve success.
- Wetpaint: If you're tired of blogs and generic Web sites, create your own wiki with Wetpaint to reach your audience and increase your company's presence online. You can easily organize articles, contact information, photos and other information to promote your business.
- Twitter: Is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
- Yahoo! Answers: Start fielding Yahoo! users' questions with this social-media Q&A service. Search for questions in your particular areas of expertise by clicking categories like Business & Finance, Health, News & Events and more. If you continue to dole out useful advice and link your answer to your company's Web page, you'll quickly gain a new following of curious customers.
Job Sites
If you want to secure high-quality talent during your company's next hiring spree, you'll need to maintain a strong presence on popular job sites like the ones listed below.
- CareerBuilder.com: Reach millions of candidates by posting jobs on this must-visit site.
- The Wall Street Journal's CareerJournal: The Wall Street Journal's CareerJournal attracts well-educated professionals who are at the top of their game. Post a job or search résumés here.
- CollegeRecruiter.com: If your firm wants to hire promising entry-level employees, check CollegeRecuriter.com for candidates with college degrees.
- Monster: Post often to separate your business from all the other big companies that use this site to advertise job openings.
- Sologig: Top freelancers and contractors post résumés and look for work on this popular site.
- AllFreelance.com: This site "offers self-employed small business owners links to freelance & work at home job boards, self-promotion tips" and more.
- Freelance Switch Job Listings: Freelance Switch is the freelancer's online mecca and boasts articles, resource toolboxes, valuable tips and a job board.
- GoFreelance: Employers looking to boost their vendor base should check GoFreelance for professionals in the writing, design, editing and Web industries.
- Yahoo! Hot Jobs: This site is often one of the first places that job seekers visit. Post open opportunities and check out informative articles and guides to gain insight on the hiring and interviewing process.
- Guru.com: Build your company's repertoire with top freelancing professionals by advertising projects on this site, otherwise known as "the world's largest online service marketplace."
The original source of this article is InsideCRM.com, part of the Focus network of sites.



62 Comments
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Great stuff, but I would like to add to the job site section http://CaribPOP.biz over 100,000 jobs and growing.
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Flag Flaggedwhat a great resource, thanks.
I will feature it on my blog as well: http://www.emarketingblog.co.za
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Flag FlaggedWOW I agree about social networking being a great business building tool, but I think keeping track of profiles in 50 different spots would be unwieldy. Is there one that is good for keeping track of all of your accounts?
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Flag FlaggedWe just launched a marketplace www.linqia.com matching commercial partners/ businesses to key decision makers at Social Networks. There's already 73 social networks reaching over 73 million people globally. Some of the sites you mentioned above have already registered.
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Flag FlaggedYIKES! I was about to put this link on Twitter.. and realized you didn't add TWITTER to the list.. It's kind of THE social networking site of the year I'd think?
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Flag FlaggedF.Y.I ......Furl.net is now diigo.com and Ma.gnolia was closed in early 2009. Did you do your homework and check out these sites before writing your article?
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Flag FlaggedToo many.
I look near the top of your list and I see digg.com. Digg is not an advertising site, it is not a "where's the next up-and-comer" site, and it is not a "businesses that are awesome are found here".
Y'know what the typical digg.com user does? Look for cool shit. You cannot simply MAKE your business show up in a meaningful manner on digg. It happens, or it doesn't.
Your list is flawed for this lack of distinction. Apply liberally.
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Flag Flaggedyourwebchick -- Twitter is listed under General Social-Media Sites.
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Flag FlaggedGood post. It's useful to have all these resources in one place. One point. It's not that easy to create a business reference page in Wikipedia. Wikipedia's (overzealous to some) editors guard against any entry that seems PR oriented. So any business entries will need to be completely balanced -- include negative as well as positive -- to get past the editor gatekeepers.
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Flag FlaggedSorry, but this is ridiculous. You're a business owner, do you read this list and decide to hire a small army to build a presence on all of these sites? Or, as a busy CEO or President would you take a week off your normal responsibilities to do this yourself? Obama's campaign was great, but let's be serious here. Is that a valuable waste of time or resources? Be strategic. Pick two of them and keep up. Oh and one of the two should be Twitter.
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Flag FlaggedOne more niche social media community:
www.upworld.com
UPworld provides a new and exciting way for design, construction, and real estate professionals to meet each other and make valuable business connections online! UPworld is the first website to connect architects, planners, contractors, fabricators, developers, investors, engineers, and suppliers all on a single platform.
UPworld's innovative platform connects professionals to one another for new business opportunities, deals, and projects. UPworld members create online profiles and portfolios to showcase their skills and expertise. They network with each other to establish valuable business connections and form project teams.
UPworld bridges across eight major industries: real estate, planning, finance, development, design, construction, fabrication, and products. Plenty of professional organizations exist that allow architects to network with other architects or developers to network with other developers. Only UPworld helps professionals make connections across industries - and in a global market.
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Flag FlaggedI agree to all of the above, but otherinbox is a must have to keep all those organized and from taking over your inbox. I am signed up for almost all of the above and they all stay in my oib.com where I they are organized by sender in their own mailbox and I can check them when I want to.
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Flag Flaggedeven if your business is not trying to actively maintain a presence here, you should be looking on these sites to see if there are already conversations happening about your brand - good to keep your eye out for that.
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Flag FlaggedGreat stuff - we love lists of top web 2.0 properties. they are the lifeblood for top SERPS - Discover http://www.the-system.org - how to feed your business with authority
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Flag FlaggedGreat list but I agree with Cody Gibbs to some extent. It does take time to manage the profiles, but if you set a schedule and stick to it, it is doable. I would say pick 4 to start - Facebook, Twitter, LinkedIn and one niche group. Schedule 20-30 minutes in the morning, 20-30 minutes in the afternoon. This is free advertising - why wouldn't you make the time? After you get comfortable, you can either rule out the sites that aren't effective for you or move on to another site that may be more effective. And a site to try for managing your profiles is http://www.gizapage.com. Works pretty well.
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Flag FlaggedI'm surprised friendfeed isn't here.
An aggregated feed of all a brand's social shenanigans I would have thought pretty useful/important.
Particularly if said brand embedded a widget of all its stuff on it's website.
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Flag FlaggedExcellent information. I will pass this along to my students.
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Flag Flaggedyou left off a new site http://community.yourfindit.com where busiensses and individuals can create profiles using the most popular applications on the web including videos, blogs, jobs, pictures, classified listings, "right now," etc. check it out, its very beneficial
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Flag FlaggedWhat a great list! Thanks for the great advice!
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Flag FlaggedUse pixelpipe to set them up - its amazing -the future is pipes!
The System
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Flag FlaggedWOW! What an intense list.
How will anyone ever keep up with all that?
One way I've found is to use http://Ping.FM. It doesn't include all those services, but it does include many of them.
I also love my TwitWall that makes Twitter so much more powerful.
=== http://twitwall.com/view/?who=BodyByChocolate
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Flag FlaggedCheck out www.KnowEm.com to be able to check your desired User Name at dozens of social sites just like these.
We use it all the time and it's a great reference to see where your brand stands in the social web world.
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Flag FlaggedWell, I wouldn't call them all social sites, and I wouldn't say that the term 'needs' in the title is true, but it's a reasonable list if somewhat out of date.
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Flag FlaggedThe power of social media is evident here in all those touting sites that weren't on the list. I must wonder if they are users or employees/owners of the sites, but it is giving the exposure they seek.
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Flag FlaggedTo create a unique social media plan requires listening to keywords in various networks and sites. The results will dramatically vary for each company. Start with the conversationprism.com and then establish a conversation index http://is.gd/15K1b based on that analysis.
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Flag FlaggedTweetWagon.com definitely should be on a list of social advertising sites.
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Flag FlaggedAll are good sites but instead of trying to canvas each one, I think the best method is to find the ones that apply most to your business and concentrate on them.
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Flag FlaggedFinancial planners are also signing up at IFA Life
http://www.ifalife.com
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Flag FlaggedGreat list. Thanks alot.
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Flag FlaggedGreat list...Thanks for compiliing and defining!
Dustin
http://www.leaddawg.com
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Flag FlaggedNice list I know of one other freelance job site. www.freelancenation.com I meet Jay the owner at www.blogworldexpo.com 2007 the site is based on blind bidding so that the price of a quality job stays in tacked by only professionals.
Otherwise people would drop there prices to beat others on the jobs making it not worth it to them,this will cause a low quality job in the end.
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Flag FlaggedI would also suggest:
Vreebit.com
www.vreebit.com is a new website coming at the end of July - Vreebit is now accepting pre-signups. If you log on to the site now you can reserve your username and your free website.
Vreebit combines a lot of the features of Facebook, Yahoo Groups, LinkedIn, Google Docs - great for organizing, sharing, and advocating
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Flag FlaggedMa.gnolia no longer exists and apparently hasn't since early 2009. I never knew anyone who actually used this service and thought it was weird I kept seeing it show up in lists like this. Looks like everyone's still just cutting and pasting.
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Flag FlaggedI think 50 is a great range of options, but far too excessive for any business. Select 5-10 key sites to participate in, and leave it at that. You want to connect where there's the largest relevant audience and a benefit. Some of these sites would have no business benefit at all, not even to connect customers/business efficiently. No company should be spending time on 50 sites when they could be handling customer service in aciton.
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Flag FlaggedOne more, just started, powered by wordpress http://wordtaps.com
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Flag FlaggedAn important Professional-Networking site is missing : http://www.viadeo.com
well implanted in such countries as France, Italia, Spain, Mexico and more.
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Flag Flaggedgreat info
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Flag FlaggedFantastic list of resources.
If used consistently and appropriately, anyone should be able to increase their sites traffic and visibility.
Docmac
http://imdocmac.com/mydailypassion
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Flag FlaggedYou definity would want to cut this down to what works. When are you supposed to have time to work if you have deal maintaining info on all of these sites?
I have been on some of these sites for years and I have gotten nothing from them.
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Flag FlaggedYou also should consider Viadeo. Its a business social network, similar to Linkedin but leader in Europe and China with 8 million members.
Check it through my profile: http://www.viadeo.com/en/profile/julie.laurent
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Flag FlaggedGood post however I am not sure that I would put jobs sites in the 'social sites' category particularly as many are simply online classifieds. Some of those you have listed have a more social aspect to them, whilst others are simply one dimensional job boards.
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Flag Flaggedthis article is very useful
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Flag FlaggedThis information was G R E A T!...Thank you from those of us who are still getting acclimated to all the techno that's out here...bless you!
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Flag Flaggedhttp://www.webtusker.com/
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Flag FlaggedYea this list is hardly a viable list. too many mistakes, closed sites, miscategorized sites. How does Careerbuilder qualify as a social networking site...answer it doesn't it's a job board plain and simple...
So maybe change the title of the article to 50 sites that might be still up and running that have something to do with either socisla networking, marketing, bookmarking or recruiting
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Flag FlaggedA lot of comments seem to stem around not having enough time for a business owner to manage all this. A few points:
1. You definitely do not need to manage profiles at multiple job sites as part of your SEO or Inbound Marketing campaigns.
2. The list of tasks related to a successful Inbound Marketing campaign is larger than this list.
The time it takes is not full time, but it isn't a tiny investment either. It's right in that tough spot where it is too expensive to hire someone for this work, but too much time to pile on current staff.
To that end, our firm offers Managed Inbound Marketing Services, in which we manage all aspects of a small business's Inbound Marketing. Twitter Feed, LinkedIn Profiles and Groups, Blog Postings, Press Releases, Social Networks, Industry Forums, etc.
We charge a price that is based on the value they receive from the program, as opposed to charging relative to what it would cost to do in-house. The value is determined using metrics that are identified at the start of the project.
We think this will enable small, fast growing companies to benefit from social media, while focusing their energy on growing and running their business.
Brad Windecker
www.orchestrateam.com
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Flag FlaggedThanks for the great resource list. Do you know of an application that can manage the greatest number of sites?
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Flag FlaggedGreat article and excellent resource. I would love to see any sites/applications to help manage presence on these sites.
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Flag FlaggedNumber one, Thanks to the writer for posting this article. Number two, I want to thank some of the people who left comments about other sites that could be useful. And number 3, to those who are concerned about the time it takes or would take to manage these, I will leave you with this.
You should set up all your files that you will want on all of these sites that pertain to you. Then go to each site and systematically download your work, whether it be Blog articles, photos, videos, comments, etc.. This will be the part that takes the longest. After that, you can visit each site once a week to add anything new in your portfolio.
It's sort of like building a house, Downloading all your stuff at first is like building the foundation and structure of the house. The weekly updates are just things you put into the house when you move in i.e.: a couch, a TV, a picture etc...
It seems daunting but if you use your time correctly with tags and such, you will find that you will come up on all the search engines up near the top without buying into ad words or such.
Good Luck
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Flag FlaggedWe don't advise that businesses be in all these networks and social sites. It is better to know your demographic and go where your potential and current clients hang out. For example, if someone has a local landscaping company why would they need to be on Digg or Reddit when their demographic isn't there. Better to be connected locally through Twitter, Facebook, Linkedin, and Yelp - maybe even one Green social group and maybe YouTube videos - that's it. If a business is not selling to the world, then why use bandwidth for people who will never be your customers - or even spend time on social sites where there will be no ROI?
Just my thoughts.
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Forward Motion Studios
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Flag FlaggedI'm not sure why people are locked into Myspace, Facebook and Twitter these days when there are so many more targeted social networks based on your chosen profession. IMHO you will meet more of the RIGHT people by using these Social Networks.
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