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Shedding Light on Cyber Monday
Each year as the holiday shopping season gets into full swing there are certain key dates on which retailers anticipate higher sales volume. Some people mistakenly believe that Black Friday is the biggest online shopping day of the year. However, the biggest online shopping day is not Black Friday, nor is it the famed Cyber Monday. Online retailers see increased sales in the 15-day lead-up to December 25 and while the biggest online shopping day of the year is generally a Monday, it's never Cyber Monday. Although Cyber Monday may not generate the most sales of the year, it is important as a key indicator of how consumers will spend for the remainder of the holiday season.
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6 Comments
Your "Quick Facts" (right column) says "$41 BILLION" with a "B". But the "Cyber Monday out-grew..." fact seems to indicate it should be an "M".
Is the "$41 BILLION" figure for all retail sales (i.e. not just ecommerce) on Black Friday?
very difficult chart to read
WTF is "Brown Monday?" Is poo involved? No?
Explain!
Brown Monday typically refers to the last day most merchants will guarantee delivery before Christmas.
hahaha Brown Monday.....that made my day. Thanks for sharing.
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