Today everything is about instant information delivery. News streams are constant and instantaneous. An event occurs and stories, photos, and videos are available on the Internet HOURS before the mainstream media covers them. Even company news travels quickly these days via blogs, tweets, and personal email.

But many company newsletters are written on a monthly basis. Often there’s not a lot of NEWS in them and with today’s overstrapped marketing departments, many newsletters simply include rehashed information. Companies want to ”stay in touch” with their customers, but this may not be the best strategy.

What are marketers doing these days to keep monthly NEWSletter "open" rates up (I'm assuming 'online' here) and opt-out rates from decreasing? Are companies keeping or dumping their NEWSletters?