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Webinars for lead generation: what works, what doesn't, and why?
There are numerous services and solutions for conducting Webinars, several of which enable easy set-up and conducting of audio conferencing, polling, presentation sharing, interactive Q&A and other fe ...
Latest post:
March 8, 2010
Ellen Bristol, 2 Groups
I too believe that webinars are part of the lead nurturing process; they are also helpful for branding purposes and for market awareness. We do webin ...
Are your company's "social media" efforts translating into increased sales?
Is your company using social media such as Facebook, LinkedIn and Twitter to drive more sales? If so, how specifically? If not, why not, and what will it take to do so?
Latest post:
Feb. 25, 2010
Kevin Sherman, 1 Group
I've seen many of our customers (I work for salesforce.com) leverage social media very effectively for both sales and service. On the service side it ...
Sharing sales and marketing information: a process challenge, a technology challenge or both?
Customers and prospects -- as well as sales and marketing teams -- are increasingly distributed and mobile. This means the ability to access and share accurate, timely information is both more busines ...
Latest post:
Feb. 22, 2010
Linda McIntosh, 3 Groups
I see the marketing and sales process as all part of one process: The business process centered around the customer. It just happens that most (but ...
Is "outside help" necessary for success with CRM and sales force automation (SFA)?
There are numerous CRM and SFA solutions that can be deployed with little to no help from consultants, integrators or resellers. However, deployment is only one of many challenges to CRM/SFA success. ...
Latest post:
Feb. 18, 2010
Dennis Tarrant, 3 Groups
I’ve been at three companies that implemented hosted, CRM/SFA systems. At each one, we chose to work with the reseller’s IT consultants to get it righ ...
Who are the most effective "champions" of CRM, sales force automation (SFA) and related solutions at your organization -- and why?
CRM, SFA and related functions and solutions affect and are affected by multiple business constituencies, from senior executives to sales, marketing and IT decision-makers and users. But who are (or w ...
Latest post:
Feb. 16, 2010
Kevin Richardson, 2 Groups
Chris, Thanks for clarifying. I was thinking CRM but wrote my comments related to SFA. LOB leaders and line of business top users would be more appro ...
How best to translate the initial business benefits of CRM and sales force automation (SFA) investments into broader adoption?
CRM and SFA solutions can generate important business benefits, but these can be limited by inconsistent early adoption. How can early benefits best be used to spur the broad adoption that maximizes t ...
Latest post:
Feb. 11, 2010
Sean Ryan, 2 Groups
When planning the CRM project, break apart the overall CRM investment in the business case into smaller components / capabilities. In the implementat ...
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Sales Group Founded: April 28, 2009
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