David vs. Goliath: The Power of 1 Unhappy Customer

"My God, they're throwing guitars out there," said a woman in a window seat as passengers on a United Airlines flight wanted to deplane in Chicago on March 31, 2008 writes David Meerman Scott in Real-Time Marketing & PR.

Unfortunately, singer-songwriter Dave Carroll and fellow band members of Sons of Maxwell knew exactly whose guitars were being chucked so carelessly by the United baggage handlers. The band members told the flight crew what they had seen but were just referred elsewhere and back and forth. Sure enough though, when Dave opened his hard-shell case upon arrival at Omaha he discovered that his $3,500 Taylor guitar had been smashed.

For months Dave went back and forth phoning and emailing United in pursuit of $1,200 to cover the cost of repairs. Repeatedly United refused to take responsibility for the damage and finally after nine futile months Dave received a flat "no." No, he would not receive even a penny from United in terms of compensation.

Now if you're wondering what this may have to do with your business or how a musicians broken guitar could even possibly relate to your business, I first implore you to watch Dave's video then resume reading to really learn the full power of 1 unhappy customer.

See entire post on the TeamBishop Blog (can't add photos & video here)

**This story really highlights the speed with which information travels in the digital age as well as the phenomenal impact that just 1 unhappy customer can have on your brand**