The Focus Technology Marketers' Handbook, 2012 Edition

Focus recently completed a month long effort to analyze the seminal issues facing technology marketers today. If you are a marketer in the technology industry, you should find value in the attached report and we encourage you to download a free copy here:

>> The Technology Marketers' Handbook, 2012 Edition <<

While the Technology Marketers' Handbook is filled with too many insights to enumerate here, it is worth highlighting a few points on how we created the document.

1. Much of the Handbook was crowdsourced from technology marketers. We also collected insights from technology end users regarding their preferences for engaging with IT vendors. You will find their contributions highlighted throughout the report.

2. The Handbook is essentially a compendium of many conversations that have taken place on Focus over the last few months. Many of these conversations are still ongoing and you can find them by clicking on the Technology Marketing tag anywhere on the site.

3. Throughout the report, there are highlighted links that point back to Focus designed to allow you to contribute the ongoing conversations on Focus where most of the content originated.

Feel free to distribute the Technology Marketers' Handbook as you see fit - we like sharing. And most importantly, feel free to join in the Technology Marketing conversation that takes place on Focus every day.