Time to market is one of the most important aspects for any technology company exploring the European market. How does an SME technology company achieve this without compromise?

Commercial factors identify a potential opportunity and now you need to lever & exploit it before your competitor does. Keeping up with evolving technology standards and contstantly changing regulations adds even more pressure into the mix.

Supporting the European market from abroad just simply isnt an option. The timezone differences, language demands and limited market intelligence almost always rules this out as a serious option.

Levering existing internal resources can bring early initial successes, however cannot be sustained without compromising core focus activities in the home market. Hiring a dedicated European resource makes sense, but raises too many commercial questions that adds even more risk to the venture. In the meantime your European window of opportunity begins closing.

Utilising offshore/outcourced talent already based in Europe brings the highest benefit and minimises the risk. Working with proven professionals with existing technology experience in your product or service brings strategic advantages and even greater cost savings.

No product training required, no expensive hiring needed, no costly delays in ramping up. Hence, Faster Time To Market.

Significantly reducing lead time by removing the need to properly set up and staff a business in the right geographical European country, utilising these senior outcourced talents with existing proven relationships and the right channel partners in the marketplace, means reduced risk and earlier revenue success.

When an SME technology company integrates effective outsourced operations into its existing Sales & Business Development activities it can achieve much much more than trying to make do with already swamped internal resources.

Does your SME business have a faster time to market strategy for Europe?