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LinkedIn “Company” Pages: An (Undervalued) Gem for Organizations of All Types

The latest Social Media in Organizations (SMinOrgs) S.M.A.R.T. Blog post articulates the primary reasons why organizations of all types and sizes should establish and manage their Company Pages (organizational profiles) on LinkedIn. It provides a three-phase approach to creating Company Pages and offers examples of existing Company Pages for reference. It also includes the results of a recent poll (N=451) on people’s preferences for engaging with organizations in which they have a professional interest.

Click here to read the post. I welcome your comments and questions.

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