The Marketing Lesson in the Rapture

Harold Camping, a California preacher who predicted that the end of days will arrive last weekend has revised his prediction by 5 months. The rescheduled date for when the world will be obliterated is on Oct. 21--mark you calendar again. This will keep heated debate and conversation humming along about both Judgement Day and Camping's Family Radio International organization. The media will follow.

No social media campaign, display media or email sends needed. Just old school billboards, RVs, and a bold, risky vision rooted in the metaphysical world which captures the imagination of many.

Is there anything marketers can glean from the mass awareness generated by this sensational campaign but without making the kinds of claims that could backfire and destroy reputation?