For the past 10 weeks, Focus.com has been proud to host the Simplifying Social Business series featuring Experts Kathy Herrmann and Dr. Natalie Petouhoff. Over the course of this series Kathy and Natalie have discussed everything from social strategy to tips for getting started to ways to calculate hard ROI. Here's a recap of all 10 episodes for you to enjoy. Also, don't forget to check out the corresponding eBook series - available for Kindle and Nook!

Episode 1: The Promise of Social CRM, Part 1

In our inaugural episode, hosts Dr. Natalie Petouhoff and Kathy Herrmann laid out a common framework to help business leaders demystify what the social business model and Social CRM is.

Episode 2: The Promise of Social CRM, Part 2

In Episode 2, Natalie and Kathy deepened the discussion on The Promise of Social CRM.

Episode 3: Customer Centricity in a Social CRM World

In Episode 3, Natalie and Kathy teamed up with Emily Yellin, author of Your Call Is (Not That) Important to Us, to discuss what customer centricity really means. The trio delved into Social CRM strategies to build genuine and authentic relationships with that will help companies retain recurring revenues and add new sales.

Episode 4: The Business of Social Business

In Episode 4, Natalie and Kathy discussed the 7 primary steps to becoming a social business. The insight showed participants how to begin to build their own company-specific social business model, or innovate on what they’ve already started.

Episode 5: The Strategy of Social Business

In Episode 5, Natalie and Kathy dove into strategic considerations for the successful implementation of social business programs. The duo provided insights into KPIs to measure program success, leading up towards the ROI discussion in coming episodes.

Episode 6: Blasting Through Social ROI Myths

In Episode 6, Natalie and Kathy blasted through 5 social media ROI myths that can hold you back from gaining the executive approval on your social programs. By blasting through these controversial myths, you’ll be prepared to make the business case needed to propel your initiatives forward.

Episode 7: How to Calculate Social Customer Service ROI

Corresponding slide deck: http://www.slideshare.net/kathyherrmann/focus-social-customer-service-roi

Too many social media pundits say, “Social media ROI cannot be calculated because there are too many unknowns.” This is wrong-headedness. In this episode, Dr. Natalie and Kathy show you why by showing you how to determine the ROI of social customer service. It’s what you need to know to build a real business case.

Episode 8: Social Marketing and PR ROI

Corresponding slide deck: http://www.slideshare.net/kathyherrmann/social-marketing-pr-roi-focus-roundtable

The rules of how you show marketing and PR value are changing. This also means your old ways of measuring success by showing results in terms of metrics alone is insufficient. This week, Dr. Natalie and Kathy show you how to determine the ROI of social marketing and PR. It’s what you need to show the business value of your social programs.

Episode 9: Collaborate or Risk Social Media Failure

While there is substantial ROI of social media, whether it for PR, Marketing, Customer Service, if leaders don't understand the business relevance of social media, they may be doing their organization harm. We looked at the importance of collaborating across functional departments and what happens to brands that don't.

Episode 10: Assessing Where You Are in the Social Media Continuum

Corresponding slide deck: http://www.slideshare.net/kathyherrmann/social-maturity

With the prevalence of social media, many businesses have started to incorporate some of the basics by adding a Facebook page or a twitter handle, but are at a loss to prove how its affecting the bottom-line. Part of that is because they don't realize where they are with respect to a continuum of what they could be doing. When we work with clients, we benchmark the “As Is” state of social media initiatives and compare them to “Could Be” via best practices. With this insight, businesses can create a world-class social media and digital presences and are more likely to monetize their investments when they accomplish higher levels of capabilities with their social media initiatives.