Join Focus

My Focus

Already a member? Log In

Join the Community

Where professionals can . . .

  • access resources for making business decisions
  • share expertise in functional areas of business

Begin now, it only takes a minute to become a member.

Marketing Automation RESEARCH CENTER

Get to know the products, the players, even the pitfalls. Get our free Marketing Automation Requirements Toolkit now.


You'll get:

• Top product, cost and vendor considerations
• Buyer tools and worksheets
• The top 13 marketing automation vendors
  compared




    FEATURED RESEARCH
Email is clearly becoming the direct-marketing medium of choice these days. Download your comparison guide now.

FORMAT: PDF    LENGTH: 3 pages

Improve your marketing efforts with groundbreaking marketing automation technology.

FORMAT: PDF    LENGTH: 30 pages

Are you unwittingly marketing to the wrong people – or to the right people multiple times? Marketing automation can help fix that. Download your Market Primer now to learn how.

FORMAT: PDF    LENGTH: 23 pages

ON-DEMAND WEBCAST:
DATE: Tuesday, August 25, 2009
TIME: 10AM PDT / 1PM EDT

Marketing in Virtual Worlds


INTRODUCTION
When I think of virtual worlds, I automatically think of San Francisco-based Linden Lab’s Second Life virtual environment.   Perso ... read more >

Deidre Jow

PUBLISHED: May 13 2009


QUESTIONS AND ANSWERS
Read recent answers from experts in the Focus CRM community
Anthony Green
Managing Partner
AVAS Partners
Anthony Green answered yesterday
The ratio between revenue and marketing budget varies heavily depending on the companies market share, industry, market's maturity and strategic goals of the company. I have s ... read more >
Question on Marketing
Nigel Penhearow answered on March 12, 2010
Business Link (UK Governments business web site (see link) states that response rates are around 3 -4 %. There are programmes available, that mainly interface with Outlook, th ... read more >
Question on Marketing
Guy Jackson answered on March 9, 2010
There are a lot of marketing options available for SMBs. Assuming you have your marketing plan and budget outlined, you may want to consider how things like social networking ... read more >

Thanks for your interest in becoming a Focus expert.

Focus is an open business exchange where business and IT professionals, consultants, analysts, vendors and others can contribute their insight and knowledge to the Focus community. Focus calls this group of member contributors the Focus Research Network. Individuals who contribute high-quality content on a regular basis will earn the designation of Focus Expert.

To become a Focus Expert, start by creating a profile.

Contribute to the Focus Research Network by:
  1. Creating Research: Contribute topic-specific Business Briefs, Case Studies, Best Practice Guides, Case Studies and Step-by-Step Guides.
  2. Answering Questions: Field questions from other Focus members.
  3. Starting and Posting to Group Discussions: Join and participate in groups relevant to your business area.
The Focus Team will evaluate the quality of your submissions to determine if you qualify for Expert Status.

Focus will enable Experts to continue to build their brand with business and IT professionals seeking advice by promoting them through:
  1. Groups
  2. Product- and function-specific pages on the site
  3. Focus Newsletters
  4. The Focus Publisher Network
Top Experts will also be invited to:
  1. Be guest bloggers on the Focus blog, In Focus
  2. Be guest speakers on Focus webinars
  3. Co-author Focus Research
  4. Attend and speak at relevant summits and events
GET Marketing Automation UPDATES

MARKETING AUTOMATION EXPERTS

Scott Mersy 
VP of Marketing & Products
Genius.com
Ardath Albee 
CEO and B2B Marketing Strategist
Marketing Interactions Inc.
Maria Pergolino 
Senior Manager, Inbound Marketing
Marketo
Focus Newsletter
Get the latest research and advice from
Focus delivered right to your inbox.

MARKETING GROUP

Become a member of one of Focus' exclusive groups.
875 members
38 topics
176 posts