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Aaron Eden

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Founder/Developer/Social Media, Garious

224 points

Aaron Eden is the President and creator of Garious.com. For more than 15 years, Aaron has utilized his passion for innovation and entrepreneurship to start over 10 small businesses in industries ranging from information technology, real estate, online continuing ...

Aaron Eden is the President and creator of Garious.com. For more than 15 years, Aaron has utilized his passion for innovation and entrepreneurship to start over 10 small businesses in industries ranging from information technology, real estate, online continuing education, family entertainment and business consulting.

In addition to his entrepreneurial ventures, Aaron works as a product manager at Intuit, Inc. with specific focus on business intelligence for the TurboTax customer care division. Aaron has used his entrepreneurial skills to find ways to leverage department-specific innovations across the entire enterprise in order to improve productivity and profits company-wide.

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March 19, 2012

Aaron Eden and 4 other people answered this question

Tomorrow Facebook will push timeline for brands. How are you preparing your company's page?

Unlike people who hate Facebook Timeline for brands, I love it as I see in it so much opportunity for giving brands more personality and uniqueness. The new setup will allow brands to get so innovative using features like milestones, pinning, fans messaging to maximize ... more

Jan. 31, 2012

Aaron Eden and 8 other people answered this question

Have you made a sale using social media? Tell us your success stories!

I will speak on behalf of Jay Thompson, The Phoenix Real Estate Guy, who was recently interviewed by our partner. He had a very inspirational Twitter sales success story. This is briefly what he did:
1- Effective targeting: He setup HootSuite to receive notifications of ... more

Jan. 31, 2012

Aaron Eden and 5 other people answered this question

What are the best resources to learn about social selling?

You know, Lauren. Every time I visit focus.com, I start by checking your questions. In spite of their diverse scope, all of your questions are interesting and thought provoking :).
For social sales, I love SME (socialmediaexaminer.com) "Case Studies" section as they provide practical success ... more

Jan. 14, 2012

Aaron Eden and 5 other people answered this question at this roundtable

The Social CMO in B2B: Lessons from Marketing Leaders on Social Media Marketing Success [1/18 @ 11 am]

What are some of the metrics your organization uses to measure the effectiveness of 'Social'?

In continuation to my previous answer, there is a wide variety of KPIs (key performance indicators) that can give you a rough estimate of the effectiveness your social media marketing campaign. There is no golden rule for choosing metrics. Your best bet is to think ... more

Jan. 14, 2012

Aaron Eden and 4 other people answered this question at this roundtable

Improving Landing Page Conversion Rates [1/12 @ 1 pm]

Does video content increase conversions?

Excellent videos that reflect your brand's message can definitely boost conversions. The combination of sound and images makes videos the most appealing digital medium to most users.
So, if you create a compelling video on YouTube and included a link to your landing page in ... more

B2B Lead Generation

Conversion Rate

Jan. 14, 2012

Aaron Eden and 4 other people answered this question

What draws more media attention: product launches or content marketing?

This statistic makes perfect sense to me. The essential prerequisite to successful product launches is compelling content that drives massive traffic and grabs attention to the product.
Interestingly, we are in the process of launching new book using the lean publishing approach. This type of ... more

Content Marketing

Jan. 14, 2012

Aaron Eden asked a question

What one thing could you do that, if you did on regular basis, would make a tremendous positive difference in your social media results?

Social Business

Social Marketing

Social Media Strategy

Dec. 13, 2011

Aaron Eden asked a question

POLL: What do you feel is social media's biggest pitfall?

Online Marketing

Dec. 13, 2011

Aaron Eden is now following nikil123 jagal and 3 other people

Dec. 13, 2011

Aaron Eden and 4 other people answered this question

What is the most important yet most uncovered social media issue?

Great insights. Thank you all for sharing.

Social Media Content

Dec. 13, 2011

Aaron Eden recommends this answer by Linda Bernardi

What are the top 3-5 trends that all email marketers should be aware of going into 2012?

Great points Aaron... I agree with you email marketing has to become more social. Once we do that the question is if we still think of it as 'email marketing' or call it something different??? more

Dec. 12, 2011

Aaron Eden and 8 other people answered this question

Do you think email marketing is a viable marketing tool in today's digital media?

Yes, indeed. Email marketing is still a king. It just needs to get more "social"! I detailed that in a previous focus answer: http://www.focus.com/questions/what-are-top-3-5-trends-all-email-marketers-sh... more

Email Marketing

Nov. 20, 2011

Aaron Eden and 13 other people answered this question

How do you define great marketing content?

Great question and I will sum my answer in 3 words.
A great marketing content should:
1. Educate
2. Entertain
and 3. Engage
Another key ingredient to add to the 3E's of killer content would be: relevance.
You should write content that your target audience will want to read. That's it! more

Content Marketing

Nov. 20, 2011

Aaron Eden and 14 other people answered this question at this roundtable

Modern B2B Marketing Strategies [7/12 @ 1 pm]

What's the number 1 thing every b2b marketer should be talking about but isn't?

Great question, Craig.
In an ever-changing market, B2B marketers must always question and reevaluate what worked in the past and NOT take it for granted today!
Some B2B marketers tend to over-generalize. That could be a costly mistake.
Also B2B marketers need to stay alert to new ... more

B2B Marketing Week

Content Marketing

Nov. 20, 2011

Aaron Eden asked a question

How will your 2012 social media strategy be different from last year?

Social Media Marketing

Nov. 20, 2011

Aaron Eden and 33 other people answered this question

Is communication competency a skill or an art?

Very interesting question, indeed.
I don't see art and skill as two comparable traits. I see that skill comes from "practicing" your art.
Communication is not exception! To be a great communicator, you need to communicate a lot.
In other words, effective communication is an art and ... more

Human Resources

Information Technology

Sept. 24, 2011

Aaron Eden and 1 other person answered this question

What's more important: 'in the moment' social interactions vs. automated ones?

You're welcome Caty. I guess, we all have our own mix on how to strike balance on the Social Web. Cheers! more

Social Business

Following 16 Topics

Content Marketing

Customer Service

Inbound Marketing

Information Technology

Marketing Metrics

Online Marketing

...

Online Marketing Strategy

Social Business Intelligence

Social Media Marketing Services

Following 21 People

Followed by 21 People

Knowledgeable in 53 Topics

#38 of 1429

#196 of 2984

#22 of 386

Information Technology

#252 of 2263

#424 of 2156

Social Media Marketing

#61 of 366

Customer Service

#163 of 785

Social Customer Care

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Social Business

#68 of 386

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Social Networking

#37 of 125

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Market Research

#83 of 206

Marketing Strategy

#83 of 208

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Return on Investment

#30 of 44

Focus Research Insight

#32 of 54

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Focus Interactive Summit

#73 of 113

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Online Marketing

#259 of 360

Sales Management

#317 of 522

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General Management

#638 of 1194

Human Resources

#960 of 1481

Content Marketing

#246 of 294

#1194 of 1456

Email Marketing

#217 of 273

#21 of 25

B2B Marketing Week

#53 of 54

Inbound Marketing

#109 of 119

#124 of 141

Lead Management

#241 of 261

Marketing Automation

#468 of 531

Customer Experience

#159 of 160