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Achinta Mitra
Marketing Engineer,
Tiecas, Inc.
0 points
Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to bridge the gap between strategic advice and tactical implementation. In 1987, he founded Tiecas, Inc. – an industrial and ...
Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to bridge the gap between strategic advice and tactical implementation. In 1987, he founded Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
By becoming a trusted marketing partner to his clients, Achinta delivers measurable results and helps engineering, technical and industrial companies profit from increased sales and revenues even in a tough economy.
Achinta focuses on developing strategies and producing relevant, original and impactful marketing content to generate qualified leads and nurture them until they are “sales ready” before handing them over to the client's sales team to convert most, if not all, into lifetime customers. He calls this his ROI content marketing strategy to maximize the return on the client’s marketing investment.
He is an avid blogger and you can find more of his thoughts and insights at Industrial Marketing Today. He is active on social networks; you can connect with Achinta on Facebook, LinkedIn and Twitter.
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By becoming a trusted marketing partner to his clients, Achinta delivers measurable results and helps engineering, technical and industrial companies profit from increased sales and revenues even in a tough economy.
Achinta focuses on developing strategies and producing relevant, original and impactful marketing content to generate qualified leads and nurture them until they are “sales ready” before handing them over to the client's sales team to convert most, if not all, into lifetime customers. He calls this his ROI content marketing strategy to maximize the return on the client’s marketing investment.
He is an avid blogger and you can find more of his thoughts and insights at Industrial Marketing Today. He is active on social networks; you can connect with Achinta on Facebook, LinkedIn and Twitter.
WEB: Tiecas, Inc.
Sept. 6, 2010
answered this question
Aug. 11, 2010
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Great question and Rachel is right, the answer is that it really depends on a bunch of factors. Here is the list of factors I always look at to have the best chance of success:
1. List is the number one most important ... more