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Aug. 16, 2011
Adam Loveday
and
3 other people
answered this question
How often should marketing departments perform a 'data cleanse'?
It's not stated whether it's B2C or B2B. If it's B2C it really depends on the nature of the base: prospect or customer. If it's a prospect base normally on a per campaign basis. If it's a customer base then hopefully the base would be ... more