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Adam Needles
Chief Strategy Officer,
Left Brain DGA
246 points
Adam Needles is a passionate marketing change agent -- helping companies use more buyer-centric demand generation programs to drive revenue and build their brands. He has worked with dozens of clients over the past two decades, including publicly-traded Fortune 500 companies ...
Adam Needles is a passionate marketing change agent -- helping companies use more buyer-centric demand generation programs to drive revenue and build their brands. He has worked with dozens of clients over the past two decades, including publicly-traded Fortune 500 companies, E*TRADE FINANCIAL, Motorola, Pitney Bowes and Target.
Adam was most recently B2B Marketing Evangelist and Director of Field Marketing for Silverpop, one of the largest email marketing and marketing automation vendors. Adam founded the B2B Marketing University series and built out the company's 'field marketing 2.0' organization. Prior to Silverpop, Adam served as the VP of Marketing & Development for a technology-industry analysis firm, The 451 Group, where, under his marketing leadership, revenue by a stunning 10X factor. Additionally, he helped build the firm’s B2B service brand in the United States and Europe and led initiatives around marketplace repositioning and defining the product/service mix. Adam was also a principal with DVG Research, a market strategy firm, and an associate at Citigate Cunningham, a technology public relations firm.
Adam holds a Bachelors degree from Georgetown University’s prestigious School of Foreign Service in Science and Technology in International Affairs. He also holds a Masters from the Wisconsin School of Business in Brand and Product Management.
In his free time, Adam enjoys rock climbing, good food and traveling to destinations with sandy beaches, where he can lie around doing nothing.
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Adam was most recently B2B Marketing Evangelist and Director of Field Marketing for Silverpop, one of the largest email marketing and marketing automation vendors. Adam founded the B2B Marketing University series and built out the company's 'field marketing 2.0' organization. Prior to Silverpop, Adam served as the VP of Marketing & Development for a technology-industry analysis firm, The 451 Group, where, under his marketing leadership, revenue by a stunning 10X factor. Additionally, he helped build the firm’s B2B service brand in the United States and Europe and led initiatives around marketplace repositioning and defining the product/service mix. Adam was also a principal with DVG Research, a market strategy firm, and an associate at Citigate Cunningham, a technology public relations firm.
Adam holds a Bachelors degree from Georgetown University’s prestigious School of Foreign Service in Science and Technology in International Affairs. He also holds a Masters from the Wisconsin School of Business in Brand and Product Management.
In his free time, Adam enjoys rock climbing, good food and traveling to destinations with sandy beaches, where he can lie around doing nothing.
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Trish, I'm biased, so I won't mention my own book as a recco.
But I can say that three books that that I found very insightful when it comes to building customer-centric sales and ... more