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Adele Revella

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President, Buyer Persona Institute, Inc.

158 points

Speaker, trainer, consultant on buyer persona development and persona marketing at Buyer Persona Institute, Inc.

May 21, 2012

Adele Revella recommends this answer by Gus Ferguson

Who are the best content marketers?

Joe Pulizzi and Junta42/The Content Marketing Institute have got to be right up there in terms of defining the evolution of this type of marketing... also, I've a huge amount of respect for Lee Odden. I would definitely also place David Meerman Scott up there. ... more

Content Marketers

Content Marketing

May 2, 2012

Adele Revella recommends this answer by Steve Gershik

Doesn't content marketing just mean the same thing as customer communications?

Shhh. Nobody in the marketing punditocracy EVER renames an old idea into something new in order to sell consulting, books, conference talks or smart karma points.
Seriously, what content marketing names is something that good customer communications professionals have known for years. Specifically that you ... more

April 4, 2012

Adele Revella is now following Dan Mitchell and 22 other people

April 4, 2012

Adele Revella and 1 other person answered this question at this roundtable

The Power of Buyer Personas in Sales and Marketing Success [4/4 @ 11 am]

How many buyer personas make sense to develop and use? What factors determine how many are needed?

The panel is struggling to answer this question because there isn't a short or easy answer. Tony's answer is closest to mine -- you need to conduct qualitative research with your buyers and then segment your buyers into the fewest number of personas possible based ... more

March 25, 2012

Adele Revella recommends this answer by Matt Heinz

How do you use your LinkedIn account for networking and building relationships?

Here are six more quick tips (mostly relevant to B2B sellers) for building relationships and finding prospects on LinkedIn.
1. Read the Daily Digest every day
First of all, make sure you get it delivered every day (not everyone has this turned on, and it’s ... more

Information Technology

March 14, 2012

Adele Revella and 8 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

What is the worst advice b2b marketers are getting today and why? (Particularly from the blogosphere)

The admirable interest in buyer personas is prompting well-meaning bloggers to suggest that they are (a) just made-up examples of the buyer; (b) built from information easily captured through internal or online investigations, or (c) based on obvious demographic data supplemented by silly stuff about ... more

March 7, 2012

Adele Revella recommends this answer by Jim Barnet

What does sales want more: qualified leads or early leads?

Hi Prugh:
I think Adele is on the right track, but I even think talking about a clean hand-off between Marketing and Sales speaks more to the old paradigm than the new one.
As a prospective customer goes through the first four steps in the ... more

Demand Generation

March 7, 2012

Adele Revella asked a question at this roundtable

Demystifying Neuromarketing [3/7 @ 1 pm]

How is neuromarketing different from choice modeling?

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