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AJ Perisho

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26 points

Feb. 20, 2012

AJ Perisho is now following Detroit G

Feb. 16, 2012

AJ Perisho and 2 other people commented on a roundtable

The Rise of Pinterest in B2B

This was a good event to learn about Pinterest. The speakers were knowledgeable and shared great info. more

Brand Awareness

Jan. 22, 2012

AJ Perisho and 9 other people answered this question

When selling, what are the differences between talking to a prospect vs an existing customer?

Here are the clients stages defined.
Suspects – the list of people who fit your target description
Prospects – the list of people who have responded to an offer for more information
Clients – the list of people who have tried your product or service ... more

Customer Conversations

Jan. 22, 2012

AJ Perisho and 17 other people answered this question

Should salespeople drive marketing, or should marketing drive sales? Who should be at the wheel?

Great answers from everyone!
Ultimately it is a collaborative effort to get your target audience to know, like, trust, try, buy, repeat, and refer your company.
The sales and marketing team will have people that excel at different areas at each point along the way. ... more

Dec. 26, 2011

AJ Perisho recommends this answer by Mary Gumisiriza

What is the #1 book you would recommend to young entrepreneurs?

I would recommend "Rich Dad,Poor Dad" by Robert Kiyosaki. When I first read it, I was employed. The book helped me to work out a way of being my own boss so that I could have a happy retirement. I then took early retirement and ... more

Entrepreneurship

Dec. 8, 2011

AJ Perisho and 10 other people answered this question at this roundtable

Optimizing Content Marketing - What, When, & Where? [12/1 @ 11 am]

Are marketers emphasizing content quantity over quality?

I think a good measurement for quality content is to think in terms of how many leads does it generate for you.
Then measure the percentage that convert to clients.
Now you have a measurement for quality:) more

Content Marketing

Online Marketing

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Customer Service

General Management

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Content Marketing

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B2B Social Media

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