Alan Bergstrom

Over twenty years of strategic consulting expertise in brand strategy development and implementation, customer experience assessment and design, and internal employee brand alignment. Previously built and managed one of the top three brand strategy firms in the United States, The Brand Consultancy, with three offices and a staff of 45 before selling interest to his other partners in 2002. Frequent speaker and author, recognized as a leading authority on strategic branding issues, and often quoted and featured in the national press. Holds Master’s degree from the Monterey Institute of International Studies, Monterey, California and an undergraduate degree from the University of St. Thomas, St. Paul, Minnesota.