Share what you know with millions of people

Focus is the best place to turn what you know into remarkable content

×

Alan Berkson

Follow Following Unfollow

Business Strategist, Intelligist Group

521 points

I am a seasoned leader and innovator with diverse Director, C-Level, and Strategic Consultant experience. I have provided top-tier service to companies from one person firms to enterprise level corporations, across Wall Street, the United Nations and Main Street by ...

I am a seasoned leader and innovator with diverse Director, C-Level, and Strategic Consultant experience. I have provided top-tier service to companies from one person firms to enterprise level corporations, across Wall Street, the United Nations and Main Street by wielding my own brand of non-traditional business strategy.

Twenty-five years of entrepreneurial experience in a broad range of vertical markets has given me a unique ability to help businesses move past blockages, leverage unidentified or underutilized assets, and identify opportunities for growth. My greatest successes have been in helping businesses maximize value from their core strengths and aiding/nudging/cajoling the creative process.

» read more » read less

WEB: Intelligent Catalyst

April 27, 2012

Alan Berkson recommends this answer by Brian Sheets

How do you get CEO and C-Suite to not just buy-in to social content, but participate?

You have asked an insightful question, Alan.
Back in 2006, a study revealed that the percentage of new CEOs over age 50 in Fortune 500 companies had increased from 64% to 69% over the preceding 12 months. Since we are all a product of our ... more

Content Marketing

April 24, 2012

Alan Berkson is now following Catherine Goldberg

Nov. 22, 2011

Alan Berkson and 1 other person answered this question

Why won't Linkedin allow blocking of specific cross-posting applications (e.g. Twitter)?

Not an answer, per se, but an excellent framing of the issue. Thanks!

Nov. 14, 2011

Alan Berkson recommends this answer by Michael Krigsman

Where are there reports that validate the frequent assertion that 65%+ of major IT projects fail?

There are many, many studies of IT failure out there. The results range all over the map but, in general, failure rates tend to hover between 30-70 percent. However, it's always important to keep in mind that definitions of failure are not always clear -- ... more

Business Intelligence

Project Management

Nov. 1, 2011

Alan Berkson asked a question at this roundtable

Relevant Influence - Discovering and Engaging with Influencers for Effective Social Marketing [11/1 @ 11 am]

Is Klout leading a new Influence Measurement market? If so, when do the big players enter?

Influencer Marketing

Oct. 6, 2011

Alan Berkson and 4 other people commented on this post

Favorite Steve Jobs Quotes

"You've gotta start with the customer experience and work backwards to the technology" - Steve Jobs at 1997 WWDC more

Customer Service

Customer Experience Management

Customer Satisfaction

Aug. 8, 2011

Alan Berkson and 26 other people answered this question

POLL: Klout is a legitimate metric of online influence (Agree or Disagree)

If you want to see an expanded version of my view on Foursquare checkins: http://blog.intelligistgroup.com/turn-on-check-in-hang-out/

Aug. 6, 2011

Alan Berkson and 2 other people answered this question

How does one become an influencer online?

Answer a question with a question: Doesn't WHY come before HOW? Setting aside all the baggage associated with the question of can you "create influence" (or should you even try), I would first want to know purpose.
If your purpose it to get a high ... more

Information Technology

Influence & Persuasion

Aug. 4, 2011

Alan Berkson and 5 other people answered this question

What are the top mistakes small businesses make when starting with social?

#1 mistake: Not having a plan. Simple as that.

Social Business

July 29, 2011

Alan Berkson recommends this answer by Kelly Craft

How should a small business approach Social CRM?

I'll piggyback on both Kathy & Evan's answers to offer up some practical steps that small businesses can take to incorporate social into their sales, support and marketing efforts. Both are correct that people outside your region might be talking about you, but why not ... more

Customer Service

July 29, 2011

Alan Berkson recommends this answer by Kelly Craft

What is different from a Social CRM implementation with a CRM implementation?

While I very much appreciate and agree with Kathy's answer above, I'll hit it from a slightly different angle to address some of the differences in the practical implementation steps.
With successful traditional CRM implementations there is typically a great deal of effort devoted to ... more

Customer Service

Customer Experience

July 25, 2011

Alan Berkson and 3 other people answered this question

Transparency in Biz- Will we see more of it, does it work for all businesses & is there a downside?

The obvious answer is to say transparency is good. Today's multilateral communication - Brand to consumer, consumer to Brand, consumer to consumer - creates a environment that cries out for transparency. Put the information out there because someone will find it anyway. However, as with ... more

Customer Service

Brand Management

Customer Experience Management

June 30, 2011

Alan Berkson recommends this answer by Michael Krigsman

How does one go about becoming an 'analyst'?

I think the starting point is passion and interest in a particular market segment. The best analysts typically have three traits:
1. They know a market well
2. They can develop frameworks or models for understanding and explaining that market
3. They have excellent communication skills
Within this, some ... more

Information Technology

June 28, 2011

Alan Berkson recommends this answer by Fred McClimans

How do you manage an unhappy project sponsor?

Managing an unhappy project sponsor due to late delivery or over-budget costs is an unfortunate event that most consultants or product/service providers will face during their career. It impacts not only your credibility but the credibility of your sponsor, making it something that you cannot ... more

Information Technology

Enterprise Resource Planning

June 14, 2011

Alan Berkson recommends this answer by Bob Egan

How would you fix RIM?

RIM has many things to do:
RIM should start off by asking itself why didn't Sony invent the iPod.
Then ask itself, why didn't they ( RIM ) invent the iPhone.
(I'm happy to drill down into those insights for them...)
Next:
1. Bring in a turn-around CEO. ... more

General Management

Information Technology

Following 4 Topics

Entrepreneurship

General Management

Information Technology

Following 15 People

Followed by 45 People

Knowledgeable in 54 Topics

#42 of 2984

#18 of 1429

#1 of 34

#1 of 44

#1 of 66

#1 of 152

#1 of 20

#2 of 56

#1 of 68

#2 of 111

#114 of 1456

#2 of 20

Influencer Marketing

#5 of 32

Customer Service

#114 of 785

Online Marketing Strategy

#1 of 20

Marketing Metrics

#3 of 35

#3 of 57

Customer Experience Management

#14 of 103

Online Marketing

#59 of 360

Information Technology

#384 of 2263

#67 of 386

#85 of 480

#18 of 75

#29 of 90

#29 of 99

#51 of 180

Lead Generation

#64 of 250

Content Marketing

#102 of 294

#8 of 31

#13 of 34

Marketing Funnel

#16 of 34

Brand Management

#8 of 36

Customer Satisfaction

#17 of 45

#20 of 47

#47 of 168

#68 of 201

Marketing Strategy

#73 of 208

Social Media Marketing

#135 of 366

#952 of 2156

#50 of 140

#343 of 822

General Management

#559 of 1194

#23 of 28

#10 of 31

#97 of 112

Focus Interactive Summit

#58 of 113

#65 of 155

#248 of 341

Social Business

#325 of 386

#340 of 419

#17 of 23

#25 of 29

Small Business Strategies

#49 of 52

#214 of 244