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Alan Borecki

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148 points

March 17, 2011

Alan Borecki and 2 other people answered this question

What are the best books on modern marketing?

Seth Godin's Poke The Box is an excellent book and a fairly quick read as well. I'd also recommend Gary Vaynerchuk's The Thank You Economy. more

Marketing

Books

Feb. 16, 2011

Alan Borecki and 4 other people answered this question

Can I use copyrighted music in a short commercial for an event? It will be about 10 seconds each.

Depending on the fame of the artist you plan on using for the samples, you can try connecting with them directly on their facebook fanpage or by whatever social media presence they use. Also, giving them credit directly by providing the song/band info for all ... more

Marketing

Feb. 15, 2011

Alan Borecki asked a question

Marketing Morality. Is there a job you've turned down because of it?

Feb. 3, 2011

Alan Borecki recommends this answer by Brad Nichols

How can you maximize a good customer experience?

HI Alan,
Frankly, you're only as good as your last interaction unfortunately, so I believe this is a very important line of thinking that is regularly overlooked.
Too often, those of us in the Customer service/experience world are busy patting ourselves on the back for delivering a ... more

Customer Service

Customer Satisfaction

Jan. 30, 2011

Alan Borecki and 5 other people answered this question

What do you do when someone writes negative comments about your company on social media?

I suppose it all depends on the accuracy of those comments. Maybe your service is inadequate and this person is doing you a favor by bringing their poor experience to your attention. Sometimes this happens and you should learn from it and take measures to ... more

Customer Service

Marketing

Reactive Social Media

Social Media

Jan. 24, 2011

Alan Borecki and 1 other person answered this question

What exactly are negative keyword lists? How should they be used?

Not only can you filter out irrelevant clicks, as Barbara mentioned, but you can also prevent clickthroughs which you may not necessarily be trying to target by adding words such as "free" or "cheap" to your negative keyword list. Whatever your niche is, make sure ... more

Jan. 20, 2011

Alan Borecki asked a question

Google's new competition with Groupon. What do you make of it?

Jan. 16, 2011

Alan Borecki recommends this answer by Brian Provost

What are some pros and cons to having a strict 'no follow' policy?

Pros:
1) It does reduce the incentive for programmatic spammers.
2) It does clean your external linking profile.
Cons:
1) Just as it can reduce the incentive for spammers, not being able to generate a hot link for their effort may dissuade quality content contributors from engaging with your ... more

Jan. 16, 2011

Alan Borecki asked a question

How long can a product advertise itself as new for?

Marketing

Advertising

Jan. 16, 2011

Alan Borecki recommends this answer by Simon Kissler

Forget SEO trends, how do you stay ahead of the curve?

At the risk of rocking the boat, I want to suggest that we need to look at the far more essential question of what is our next strategy after SEO. Increasingly traditional SEO strategies are being used by everybody (including scammer, spammers, etc.) and while ... more

Jan. 13, 2011

Alan Borecki and 5 other people answered this question

What logo redesigns have resulted in the most controversy and criticism?

My favorite logo redesign has to be the Office of Government Commerce. Classy.
http://www.telegraph.co.uk/news/1901656/OGC-unveils-new-logo-to-red-faces.html

Jan. 13, 2011

Alan Borecki and 4 other people answered this question

What does the increase in self-service technologies mean for the customer service industry?

From a business' perspective, it's also very cost effective, so it's (potentially) a win-win. Lots of sites are emerging with knowledgebases of FAQs and tips or forums in which customers can find the answers they're looking for without having to speak to an agent. A ... more

Customer Service

Sales

Contact Centers

Customer Service Feedback

2 more topics

Jan. 10, 2011

Alan Borecki recommends this answer by Jay Chambers

Why is my website ranking on google without the www.?

Hi Alan,
Ah I see,
I have added a WP plugin called 'Simple 301 Redirects' so hopefully should solve the issue.
Thanks again Alan, really appreciate your advice!
Jay more

Marketing

Google Search

Search Engine Opimization Services

Jan. 7, 2011

Alan Borecki recommends this answer by Angel Tuccy

How do you turn a negative customer experience into a positive one?

Great responses so far. A negative customer experiences is one of your greatest opportunities to create a loyal customer. I don't recommend creating a negative experience, but when it happens, this is your company's chance to SHINE!! Most companies offer mediocre customer service when things ... more

Customer Service

Jan. 7, 2011

Alan Borecki and 4 other people answered this question

As an angry customer, what response do you expect from customer service?

A sincere apology definitely goes a long way and I would also hope that a solution is offered up to ease the nerves.
I recently had a negative fast food experience that was turned around very quickly through a simple apology and an offer of ... more

Customer Service

Customer Service Recovery

Jan. 7, 2011

Alan Borecki recommends this answer by Jeff Molander

Why does it matter how many "friends" I have, if the only thing that makes the sale is PRICE?

Sarah, are you looking for a savior? It sounds to me like you're not. It sounds like you're wondering why lots of Friends matter. True, they do not. But to your question...
Most businesses are trying to sell -- based on better prices and better profit ... more

Dec. 31, 2010

Alan Borecki and 2 other people answered this question

SEO forecasting: What is the best way to predict your search marketing outcomes for the coming year?

Hey Sean,
Will you be using analytic software to help you measure the success of your predictions?
It helps to subscribe to the rss feeds of your favorite seo news sites to keep up with the latest stories in the industry. keeping sharp and updated puts the ... more

Dec. 30, 2010

Alan Borecki and 7 other people answered this question

Why is it so important to be listed on the first page of search results?

Curtis, suppose you cracked google's SEO algorithms and could put yourself anywhere on the results page for your keyword(s), why would you want to be anywhere but the first page? Advertisers have always been battling for prime spots for their ads, whether it be traditional ... more

Dec. 28, 2010

Jennifer Wing selected a best answer for

How would you explain the following: Number one ranking for a keyword with 30,000 searches per month

that consistently gets around 80-100 visits per month.
While data can certainly show a degree of inaccuracy such as the keyword tool or any others showing search statistics but to be off by well over 20,000 is unlikely. What would be the other reasons for ... more

Marketing

Dec. 24, 2010

Alan Borecki and 6 other people answered this question

What are the elements of a good elevator pitch?

Here's a great article that covers the topic. Hope this helps!
http://under30ceo.com/how-to-deliver-a-killer-elevator-pitch/

Dec. 24, 2010

Alan Borecki recommends this answer by Mark Phillips

Has anyone found good XCode tutorials?

The Stanford iPhone Application Development class, available from iTunes, is very good. The examples and tutorials from Apple are also quite good. If you have time, I found the iPhone/iPad Developer conference hosted by BZMedia to be an excellent learning experience. more

Information Technology

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Alan Borecki

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Alan Borecki

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