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Alan Munroe

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Sales Strategist & Tactician, Munroe Strategic Selling

70 points

Virtual Sales Exec, Mercenary BizDev, Piranha Class Telemarketer, Sales Go-To-Guy, Ideas Guy, Spin Doctor, Producer-Developer

April 1, 2012

Alan Munroe and 13 other people answered this question

What are some tips to building a great relationship with your customers?

Get involved with the community sub-structure /groups. Find a couple of issues that align with your corporate mission and support them. This is the first thing I do when we set up a satellite office in a new community. Speak very quietly about what you ... more

Customer Service

Custom Satisfaction

Social Customer Service

April 1, 2012

Alan Munroe and 3 other people answered this question

What do you think is wrong with today's candidate experience?

As soon as a recruiter is involved I back away. Most cannot answer the questions I ask and have very little knowledge about the job they are recruiting for. The only two I did look at awhile ago ...well it was because they started with ... more

Human Resources

Candidate Experience

Social Recruiting

April 1, 2012

Alan Munroe and 8 other people answered this question

What are the costs associated with building an online store?

Between 2,000$ and 4,800$. Before building the shopping environment I usually buy a list of what I think are my customers and send them an email (test two creatives here) invitation and sell 4 products directly from the email. If I have sales then I ... more

Information Technology

Ecommerce Web Development

March 16, 2012

Alan Munroe is now following Abe Bellini and 4 other people

March 16, 2012

Alan Munroe and 7 other people answered this question at this roundtable

Top Tactics in Technology Marketing [3/8 @ 1 pm]

How do you decide what content to create?

Usually I split copy test. In the different channels and count.
The reader rules....

Feb. 29, 2012

Alan Munroe and 7 other people answered this question

If you could follow a blog hosted by anyone from history, who would it be and why?

Genghis Khan, my hero for change management

Brand Marketing

Feb. 20, 2012

Alan Munroe and 22 other people answered this question

If you had to choose one device, which smartphone would you have today at work and why?

What away from work? Who developed that idea??? Just kidding.
My station/comp has 5 screens and in the middle of that is my game comp and underneath is my server for playtime. To my left is my iPad and to my right a laptop.
I ... more

Information Technology

Feb. 20, 2012

Alan Munroe and 13 other people answered this question

Should a recruiter believe the company is a great place to work in order to effectively hire for it?

Belief is essential any doubt and I will taste it right away. The experience with recruiters in my profession is that most I've spoken to are not nearly qualified enough to interview me. Much less be of service to their client. Most can not even ... more

Human Resources

Feb. 20, 2012

Alan Munroe and 18 other people answered this question

Should Founders be CEOs?

I find more often than not the founder should vacate to a skilled CEO at a certain point in the evolution. It seems it is easier for a visionary founder to drive when they are chauffeur driven to THEIR destination of choice more

Human Resources

Feb. 13, 2012

Alan Munroe and 17 other people answered this question at this roundtable

20 Years of Selling—A Discussion of Truth [2/3 @ 11 am]

What skills are essential for success in sales today?

I think the most important is to know yourself. AND, more important accept what you are not and user others to fulfill.
1. Are you visionary /strategist, tactician, planner, producer?
2. Are you a lead generator /researcher?
3. Are you a presenter /prospect qualifier?
4. ... more

Marketing Technology

Jan. 23, 2012

Alan Munroe and 11 other people answered this question

How do you see the desktop vs laptop vs tablet vs mobile debate playing out?

There will be a greater need for accurate market info on usage matching desired profile.
Is expensive to touch and be seen on all devices. more

Information Technology

Consumer Electronics

Jan. 23, 2012

Alan Munroe and 9 other people answered this question

When selling, what are the differences between talking to a prospect vs an existing customer?

Prospect I am building a relationship /prospect qualifying
Client I am maintaining a relationship /customer retention

Customer Conversations

Jan. 23, 2012

Alan Munroe and 17 other people answered this question

Should salespeople drive marketing, or should marketing drive sales? Who should be at the wheel?

If the marketing is weak or stagnant then sales drives the equation.
In my opinion good marketing is about creating the condition for a sale.
Where as the sales channel make the sale.
Just as I believe for the coming years lead generation should be ... more

Jan. 18, 2012

Alan Munroe answered this question

How does SOPA affect foreign websites when it comes to online advertising?

The same way it will effect USA sites. Technically SOPA is an invasion of our sovereign internet space. Another form of war fare.
Imagine if a user posts something owned by someone else as happens millions of times a day it will be called willful ... more

Online Advertising

Jan. 18, 2012

Alan Munroe and 8 other people answered this question

What are the top things 3-5 things that buyers should know about marketing automation?

If you are a first time buyer
1. make sure you have a system and process in place that works for you in a manual context /have something to automate
2. get your people aligned to the concept of data capture
3. get your people ... more

Demand Generation

Jan. 14, 2012

Alan Munroe and 3 other people answered this question at this roundtable

Top Technology Marketing Strategies for 2012 [1/5 @ 11 am]

What are the one or two significant changes you will make to your marketing plan in 2012?

You're welcome Cathy. it gets pretty crazy out there working in 11 different countries.
There are a bunch of these type phrases on my website.They provide me with simple understanding of complex situations. If you mouse over contact us they are hidden under philosophies. more

Dec. 30, 2011

Alan Munroe recommends this answer by Matt Heinz

Are surveys and polls still a valuable tool for learning from customers?

Here are five things you can do to quickly learn more about your customers, most without doing anything new and all without spending a thing:
1. Ask them
You can do focus groups and Web surveys, sure. Or you can pick up the phone and ... more

Customer Service

Customer Conversations

Customer Experience

Dec. 26, 2011

Alan Munroe and 11 other people answered this question

How do you feel about Microsoft's intent to automatically update IE for users next year?

I do not use IE, there are too many security issues. Imagine a browser has 36 holes in it. Recent reports compare Mozilla to IE stating that of 18 holes /known vulnerabilities. Microsoft has left six open where are Mozilla has plugged all but one ... more

Information Technology

Internet Explorer

Dec. 26, 2011

Alan Munroe and 32 other people answered this question

What is the #1 book you would recommend to young entrepreneurs?

How To Sell Your Ideas by Jesse S. Nirenberg; an excellent perspective on how people receive, digest, formulate and retain ideas or messages.
Communicating How To Organize Meetings and Presentations by Joseph A. Callanan; your presentation fits in a process, knowing this allows you to ... more

Entrepreneurship

Dec. 5, 2011

Alan Munroe and 21 other people answered this question

If a salesperson refused to sell to a prospect on ethical grounds, would you support him or her?

We all know it's about survival ...providing for our families. When it comes down to it none of us can say with certainty that we would support a person making ethical or principled decisions. The tendency is to run away liked frightened sheep.
There are very ... more

Human Resources

Nov. 30, 2011

Alan Munroe and 13 other people answered this question

How necessary is it to have a video about you or your product or service on your website?

I have found that in certain cases I can even use this video tool www.animoto.com. I made these in a couple of hours
This one for fundraising (when they tried to get away) http://animoto.com/play/9jprddrdMlcL4VAKYefJKg?utm_content=challenger
This one to promote my photographer's art collection http://animoto.com/play/KtsUuVhJNYfWPjihO1W0oQ
and this one ... more

Product Marketing

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Lead Management

Sales Department

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