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Alex Gonzalez

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VP, G+ Audience and Community, Gerson Lehrman Group

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Lead search engine marketing, social media, demand generation and CRM initiatives for Gerson Lehrman Group (GLG), the global marketplace for expertise. Since 1998, its technology-enabled platform for collaboration and consultation has helped the world's leading institutions find, engage, and ...

Lead search engine marketing, social media, demand generation and CRM initiatives for Gerson Lehrman Group (GLG), the global marketplace for expertise. Since 1998, its technology-enabled platform for collaboration and consultation has helped the world's leading institutions find, engage, and manage experts across a broad range of industries and disciplines.

Prior to GLG, I was at Focus developing the strategy that fed the creation of an expert network and the products that made business expertise available to everyone through high quality research, 1:1 analyst support, and a thriving community of business and technology professionals.

My entrepreneurial expertise comes from being a co-founder at Chipshot.com and from later starting a company that offered field sales forces as a service. My background has also led to my more specific expertise in starting, developing and managing online marketing and audience acquisition programs.

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WEB: G+

Alex Gonzalez asked a question

Nov. 16, 2011

How should I organize my online marketing team?

Community Management

Alex Gonzalez is now following Carlos Hidalgo

April 29, 2011

Alex Gonzalez is now following

Feb. 4, 2011

Alex Gonzalez recommends this answer by jeremiah owyang

Feb. 2, 2011

What are the many types of social media services, jobs, or roles?

Here's my first take, all which are on the brand/buyer side:
1) Social Strategist: Primary decision maker on buyer side that runs the program, responsible for spending, and overall measurement of investment, they are primarily internally focused (see research report here: http://slidesha.re/aSjBTy
2) Community Manager: This role ... more

Alex Gonzalez is now following

Dec. 21, 2010

Alex Gonzalez is now following

Dec. 21, 2010

Alex Gonzalez is now following

Dec. 21, 2010

Alex Gonzalez is now following

Dec. 21, 2010

Alex Gonzalez is now following

Dec. 21, 2010

Alex Gonzalez and 2 other people answered this question

Oct. 6, 2010

Can Foursquare be an adequate social CRM for small businesses?

Foursquare can become extremely valuable for small businesses if consumers truly adopt its usage. In the early days, 4sq gained users because its "cool" to check into places and have your friends see where you are. Yes, there was the promise of potentially getting a ... more

Alex Gonzalez and 2 other people answered this question

Oct. 5, 2010

How do you do your call center recruitment?

Kristen, recruiting for a call center can be challenging as the biggest thing you'll be dealing with is turnover. Before I can give you an exact answer on the best strategy to recruit for YOUR call center, I would need to know exactly what your ... more

Customer Service

Call Centre Recruitment

Alex Gonzalez and 2 other people answered this question

Sept. 21, 2010

What is the best way to deal with negative comments on my social media sites?

This brings up a bigger issue which is around social media tracking: the importance of it and how are you doing it? The short answer is that you should definitely address all negative comments that show up on social media sites regarding your product, service, ... more

Social Media Sites

Social Media Strategies

Social Media Websites and Online Communities

Alex Gonzalez and 3 other people answered this question

Sept. 20, 2010

At what point does it make sense to outsource payroll and/or handling contractor payments?

Catherine, thanks for the feedback. Out of curiosity, does your bookkeeper charge you by the hour, on a retainer, or by number of contractors/employees he/she has to cut checks for? Or do you pay him/her to handle all of your bookkeeping and this is just ... more

Human Resources

Alex Gonzalez answered this question

Sept. 17, 2010

What is your strategy for creating email content?

This is a very general question and the right answer depends on what you are trying to get accomplished, how your audience prefers to get email and what type of content they like to consume. Things to think about:
1. what is your desired outcome
2. how ... more

Creating Email Content

Email Marketing Campaigns

Email Marketing Software

Alex Gonzalez and 13 other people answered this question

Sept. 17, 2010

What is your opinion about people who attach pictures with their resumes?

In this day where most everyone I know have a Linkedin profile that allows you to upload a professional picture to your profile, adding one to your resume is overkill. I would suggest you keep the actual resume clean and not include a photograph and ... more

Human Resources

Recruitment and Selection

Recruitment/staffing

Resume Best Practices

Alex Gonzalez recommends this answer by David Raab

Sept. 17, 2010

What marketing automation vendor provides the most flexible custom fields?

Hi Stephen,
As Kevin Miller and Colin Goldberg both point out, CRM systems are usually much more open to custom tables than marketing automation systems. This is because most marketing automation systems are designed to treat the CRM as the primary "system of record", so the ... more

Marketing Automation

Marketing Automation Campaign

Marketing Automation Features

Alex Gonzalez recommends this answer by Marge Bieler

Sept. 17, 2010

What is the difference between marketing automation and lead nurturing?

Well said Carlos and Mike. Lead Nurturing allows you to communicate with active and non active leads. Marketing automation is looking at the full revenue cycle of a buyer and interacting at the appropriate time, or capturing important information that is filtered through analytics to ... more

Marketing Automation

Marketing Automation System

Alex Gonzalez recommends this answer by Eric Schoep

Sept. 14, 2010

What is better a mobile website or a mobile application

Good question, tough answer! It depends on the objective of the site. A mobile version of your site will be more compatible across multiple platforms and devices but the functionality of the site will be limited to web development capabilities. A mobile app will often ... more

App Development

Alex Gonzalez recommends this answer by Brent Leary

Sept. 14, 2010

Has anyone tried Maximizer's CRM 11 Entrepreneur & Team Edition?

Maximizer was recently rated a leader in the small business CRM space by CRM magazine. They have a long history of putting out solid products for SMB customers. Not only do they have a rich feature set, but they also are creating some nice industry ... more

Alex Gonzalez and 10 other people answered this question

Sept. 13, 2010

What tips do you have for building up your communities on social media sites?

My first piece of advice is to prioritize your efforts. Many people hear that they need to be on FB, Twitter and Linkedin and often spend too much time trying to develop a presence on all three or whatever other social media site is popular ... more

Alex Gonzalez and 3 other people answered this question

Sept. 11, 2010

I am currently building a blogging strategy for a business to business client.

do whatever you think is going to deliver the most valuable content to their audience. generally that happens by doing both. if there is the internal expertise (and time) to develop well thought out, researched content that is going to provide value, then definitely do ... more

Social Media Applications

Alex Gonzalez recommends this answer by Sarah Mueller

Sept. 3, 2010

CRM adoption: How do you get sales reps to use your CRM system?

Hi Dan,
As a "greedy" sales person myself, as well as CRM end user, I have some thoughts on CRM adoption as well.
Establishing protocols and expectations right off the bat are crucial for adoption. I've started for companies and their CRM protocol has been ... more

Alex Gonzalez asked a question

Sept. 2, 2010

Health Care Benefits at Start-ups: When should they start offering them?

Human Resources

Health Benefits

Following 14 Topics

B2B Social Media

Email Marketing

General Management

Lead Generation

Marketing Automation

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Followed by 13 People

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