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Alex Grechanowski

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Editor-in-Chief , Marketing Sutra

12 points

I provide Internet Marketing expertise to small and medium sized companies with Marketing Sutra for a wide range of services from on-site SEO and PPC management to web analytics and conversion enhancements.

WEB: Always Be Closing

Jan. 22, 2012

Alex Grechanowski is now following Matt Heinz and 9 other people

Jan. 22, 2012

Alex Grechanowski and 1 other person answered this question

Has your organization set up a Google+ page yet? Why or why not?

Yes, I already set-up several G+ business pages:
Marketing Sutra: https://plus.google.com/u/0/b/116883712861261267804/
Pikaba: https://plus.google.com/u/0/b/109215043744571415518/

Customer Service

Social Business

Jan. 22, 2012

Alex Grechanowski and 4 other people answered this question

What is the best way to have customers share their experiences on our website?

Try Kissmetrics and KissInsights.

Customer Service

Community Engagement

Company Website

Jan. 22, 2012

Alex Grechanowski and 9 other people answered this question

What are some of the helpful tools for managing a remote team?

- A sound action plan
- Basecamp

Human Resources

Information Technology

Nov. 14, 2011

Alex Grechanowski and 4 other people answered this question

What are your tips for setting up a Google+ Brand page?

I'm not sure about strategy as for a company page on G+. For now you can customize the page header with 5 (cool) pictures: http://www.marketingsutra.com/blog/awesome-google-plus-page/ more

Oct. 3, 2011

Alex Grechanowski and 2 other people answered this question

Who are the leaders in social media management software?

Consider Radian6, TweetDeck and, even, Google Analytics: http://www.marketingsutra.com/blog/keyword-monitoring-ideas/

Social Media Management Platforms

Sept. 28, 2011

Alex Grechanowski and 1 other person answered this question

How do you promote a business using SEO?

You'll need a checklist of things to do. Here's a good video explaining the major steps for promoting your (new) website: http://www.marketingsutra.com/blog/new-website-seo-checklist/
Hope that helps.
Alex more

Marketing Analytics

Aug. 3, 2011

Alex Grechanowski answered this question

What should marketers take into account when creating a mobile advertising strategy?

There are many details to take into account. Here's a good guide from TextMagic: Your SMS marketing campaign http://www.textmagic.com/blog/your-sms-marketing-campaign-part-5/
Hope that helps.
Alex more

Information Technology

Aug. 3, 2011

Alex Grechanowski and 3 other people answered this question

How do you see the future of SMS / mobile marketing?

Hi Thomas,
Mobile Marketing is still a new shiny object. And based on a growing number of SMS software providers, the SMS thing is here to stay. For example, TextMagic provides SMS Marketing Solutions: http://www.textmagic.com/app/pages/en/solutions/sms-marketing and there're many other tools, companies and technologies that use ... more

Information Technology

Email Marketing

Mobile Marketing

Aug. 2, 2011

Alex Grechanowski and 6 other people answered this question

What web hosting company do you host with and why?

Hi Roberto,
I personally use BlueHost but these days it actually does not matter much. There's an interesting article "Why hosting a website on your own sucks": http://www.edicy.com/blog/why-hosting-a-website-on-your-own-sucks
Hope that helps.
Alex more

Information Technology

Cloud Computing

Online Business

Aug. 1, 2011

Alex Grechanowski and 6 other people answered this question

What is the best platform for starting your own professional blog?

You can also use Edicy: http://www.edicy.com/

Aug. 1, 2011

Alex Grechanowski and 2 other people answered this question

How are you doing mobile marketing?

Hi Craig,
You'll probably find some answers on the Textmagic blog - some really good how-to's and case studies:
http://www.textmagic.com/blog/
Cheers,
Alex more

Mobile Advertising

Mobile Marketing

July 26, 2011

Alex Grechanowski and 2 other people answered this question

What is F-Commerce?

It's also the ability to add your products, say from your store on eBay or Pikaba, to your Facebook page.
For example, with Pikaba you upload your products / create your store and then "forward" the listings directly to your Facebook page: http://blog.pikaba.com/create-online-store/ more

July 26, 2011

Alex Grechanowski and 20 other people answered this question

Should a small business blog or just set up a Facebook page?

Now you can add Google+ to the list.
Answering the question. No, FB is not your property - use it as a channel to your blog. more

July 20, 2011

Alex Grechanowski and 12 other people answered this question

What is the first steps in building an online presence for a company that only has a website?

I usually start with keyword and market research just to create a conversion oriented website structure, including primary navigation. more

Blog Best Practices

Internet Marketing

July 20, 2011

Alex Grechanowski and 1 other person answered this question

What online SEO tools do you recommend to validate your site?

I'm not what exactly you mean by "validate your site." For the SEO damage control I'm using GWT mostly. Here's my take on it: http://www.marketingsutra.com/blog/website-seo-damage-control/ more

Corporate Website

Online Marketing

Search Marketing

July 17, 2011

Alex Grechanowski and 1 other person answered this question

What is your favorite blog layout and design and why?

On my website - http://www.marketingsutra.com/ - I'm using Thesis.
Here's why:
- clean code
- fast load time
- visual dashboard
- a nice set of features
- great support community more

Web Design and Development

July 17, 2011

Alex Grechanowski and 19 other people answered this question

Is article marketing still effective in SEO?

In the after-Panda world, posting articles for the SEO sake won't work in a long run.
Article marketing should be a part of your content strategy. I outlined my vision on it in a blog post:
http://www.marketingsutra.com/blog/how-to-submit-article/ more

Article Marketing

Content Marketing

Search Engine Optimization

July 16, 2011

Alex Grechanowski and 41 other people answered this question

Assuming a blog is important to your business, how often do you write articles & post them?

Based on my blogging experience, it's not a must to post new articles 2 - 3 times a week. The periodicity is only a part of the content strategy efforts. But, yes, it's important to create some sort of schedule so your readers can expect ... more

July 15, 2011

Alex Grechanowski and 24 other people answered this question

Where can you find a good SEO specialist?

Hi David,
I'd recommend checking out my portfolio and then decide whether I'm a good SEO specialist:
http://www.marketingsutra.com/action/
Cheers,
Alex more

SEO Credentials

Small Business Marketing

Following 7 Topics

Community Engagement

Social Media Stategy

Following 10 People

Followed by 10 People

Knowledgeable in 18 Topics

#1480 of 2984

Marketing Analytics

#9 of 21

#11 of 22

#259 of 480

#1357 of 2156

#1301 of 1429

Internet Marketing

#35 of 41

Blog Best Practices

#43 of 44

Search Marketing

#110 of 129

#236 of 257

Online Marketing

#334 of 360

Social Media Marketing

#333 of 366

Social Business

#377 of 386

#491 of 519

Customer Service

#750 of 785

SEO Credentials

#18 of 28

Small Business Marketing

#69 of 78

#287 of 300