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Alex Grinyayev

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Information Architect, ADVANTIS Global Services

53 points

I am an Information Architect for Advantis Global Services. I provide services in the areas of e-mail campaigns design and delivery, CMS installation, customization and maintenance, and information architecture research and development.

Jan. 24, 2011

Alex Grinyayev asked a question

Is there a standard or most popular paging software/platform for taking restaurant reservations?

Information Technology

Dec. 19, 2010

Alex Grinyayev and 8 other people answered this question

What's your go to, uber social media tool?

Amplify.com - very nice interface, great features, all around awesome tool. Looks and feels like a better designed version of Ping.fm more

B2B Social Media

Social Media Activity Managment

Dec. 16, 2010

Alex Grinyayev and 8 other people answered this question

Why does a small business need a website?

I am going to be beaten to death by my fellow web designers/developers but small business does not always need a website. ;)
1. If you get most of your business by referrals you don't need a website.
2. If you don't feel comfortable with computers/internet ... more

Online Advertising

Nov. 10, 2010

Scott Griffis selected a best answer for

How do I attract users to an empty website so that they can add content?

I have started a website (http://www.cubecheck.com/) that I believe will be very useful, however it requires the public to report their own experiences. The problem is that when people visit the site they see that it doesn't have much content yet and don't stick around ... more

Information Technology

Internet Business

Web Advertising

Nov. 4, 2010

Alex Grinyayev and 2 other people answered this question

Who is in charge of branding at your company?

CEO has the vision, Creative Director takes care of the "how it feels", Designer makes sure it looks right, and everybody else in the company are required to support the brand. more

Brand Development

Nov. 1, 2010

Alex Grinyayev answered this question

What Email Marketing trends do you expect for the next year?

1. Mobile e-mail will certainly go up in popularity as devices are getting more sofisticated.
2. E-mail design, I expect will simplify in the future as more stats will become available and we'll gain a better understanding of behavioral patterns.
3. Tighter integration with social ... more

Email Marketing

Email Marketing Applications

Nov. 1, 2010

Alex Grinyayev and 8 other people answered this question

How much is too much?

I'd approach the issue of e-mail oversaturation from the following perspective. E-mail is a message, an announcement, a ping to your customer if you wish to deliver some information. If certain issues you are trying to communicate require frequent e-mails you might want to explorer ... more

Email Marketing

Email Marketing Campaign

Email Marketing Strategy

Oct. 31, 2010

Alex Grinyayev and 3 other people answered this question

Site Traffic Sources

Carolyn, I agree with Morgan - there are no guidelines of where the traffic should be coming from. I think the more important issue is how you guide the user once they are visiting your site. Do you have specific plan to funnel users accordingly, ... more

Oct. 29, 2010

Alex Grinyayev asked a question

Can someone recommend a way to incorporate a PURL campaign with a CMS like Joomla or WordPress?

Information Technology

Open Source Web Development

Oct. 29, 2010

Alex Grinyayev and 2 other people commented on a brief

Top 5 Ways Restaurants Can Utilize Social Media

May I suggest one more? ;)
Stop using bulky pagers and ask customers to opt-in for a cell phone call / SMS notification instead. more

Hannah Sentenac

Oct. 29, 2010

Alex Grinyayev and 1 other person commented on a brief

How to Increase Your Website Traffic

I agree with Rushabh - great content is the key! If I may, I'd like to include a couple of methods one should not use:
1. DO NOT rent e-mail lists from third party vendors
2. DO NOT have an internal committee to implement the methods discussed ... more

Search Engine Optimization

Oct. 29, 2010

Alex Grinyayev and 7 other people answered this question

Tips on striking the right balance for email marketing?

Hard to say. A lot depends on the layout, purpose of the e-mail, the audience, etc. Statistically users start getting lost if there are more than seven pieces they have to deal with in the visible screen area, but that's highly subjective in my opinion. ... more

Email Marketing

Email Marketing Content

Email Marketing Newsletters

July 4, 2010

Alex Grinyayev recommends this answer by Jennifer Gibbs

What's are cost-effective ways for a small business to market their service

In my honest opinion, the best cost-effective ways for a small biz to market their service(s) include:
1. Optimizing your website and related resources for organic search
2. Building a social media presence that's also been optimized
3. Publish a blog and get subscribers
4. Comment on other blogs ... more

Marketing Automation

April 27, 2010

Alex Grinyayev recommends this answer by Ivana Taylor

Who in the organization owns customer experience?

I concur with Jeffery and Jim -- everyone owns the experience. But only one person can be the champion of managing and measuring customer experience. I have clients that actually have a position reserved for "Customer Experience" that reports directly to the CEO.
This also ... more

Customer Experience

Customer Experience Strategy

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