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Alex Williams

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Senior Digital Strategist, Trendline Interactive

10 points

Senior Digital Strategist at Trendline Interactive, and email-centric marketing agency. 9 years in digital marketing and strategy. Have planned and developed over 700 email marketing programs for clients and launched over 100 websites.

Sept. 2, 2011

Alex Williams and 6 other people answered this question

Are you willing to overlook bad email creative for a good offer?

Curious, what mobile device do you use?

Email Marketing

Aug. 3, 2011

Alex Williams answered this question at this roundtable

Mobile Email: Prepare for the Mobilevolution Part 2 [8/3 @ 11 am]

How should you go about asking your subscribers what mobile devices they use to access your emails?

I think the easiest way to do this is at Opt-in. Make it an unrequired dropdown/checkbox with iPhone, Android, Blackberry, Other. Add this in your preference center as well. I think you will find most people will tell you. more

Information Technology

Email Marketing

Aug. 3, 2011

Alex Williams is speaking at this roundtable

Mobile Email: Prepare for the Mobilevolution Part 2

Information Technology

Email Marketing

July 28, 2011

Alex Williams and 4 other people answered this question

Should you give your users a choice to sign up for mobile emails vs HTML or text emails?

Funny, I would classify this answer as SPAM.

Click Through Rates

Email Marketing

July 28, 2011

Alex Williams and 2 other people answered this question at this roundtable

Mobile Email: Prepare for the Mobilevolution! [7/7 @ 11 am]

What metric is most important when it comes to mobile email?

Since my colleague failed to give you that specific answer you were looking for (although I agree with him), I'll give you one. It might not end up being the end-all-be-all of your program, but it's one I look for immediately that can instantly impact ... more

Information Technology

June 15, 2011

Alex Williams is now following Anna Yeaman

Feb. 2, 2011

Alex Williams and 5 other people answered this question

Has anyone used Amazon Simple Email Service (Amazon SES)? How does it compare with MailChimp?

Mailchimp just launched an integration with SES. This post discusses thier compatibiliy:
http://blog.mailchimp.com/mailchimp-launches-transactional-email-service-on-t...

Email Service Provider

Jan. 25, 2011

Alex Williams is now following

Jan. 11, 2011

Alex Williams recommends this answer by Mark Brownlow

Top Email Marketing Thought Leaders and Influencers to Track in 2011?

Big thanks to all those who kindly recommended my work.
I find myself nodding at *all* the names mentioned so far. We're fortunate that the industry has developed so much that there are so many great folk around, including many niche specialists.
I'm influenced by so many ... more

Email Marketing

Email Marketing Campaigns

Jan. 6, 2011

Alex Williams is now following

Jan. 6, 2011

Alex Williams is now following

Dec. 1, 2010

Alex Williams recommends this answer by Len Shneyder

Email Deliverability Best Practices: What are your 3 tips for successful email deliverability?

After all the articles and press people still think that Email Deliverability is a secret handshake, an old boy's network, black magic or digital voodoo. I'm here to tell you that it couldn't be further from the truth. Email deliverability is about the careful application ... more

General Management

Email Deliverability

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Email Marketing

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