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Alexandre Sagala

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VP Marketing, Publipage

80 points

VP and co owner of Publipage. Publipage offers both internet marketing services - PUBLITECH and an online marketing software - PUBLITRAC.

PUBLITRAC is an online marketing software platform that makes it easy to measure, manage and automate your multichannel marketing campaigns.

Member ...

VP and co owner of Publipage. Publipage offers both internet marketing services - PUBLITECH and an online marketing software - PUBLITRAC.

PUBLITRAC is an online marketing software platform that makes it easy to measure, manage and automate your multichannel marketing campaigns.

Member of the APCM (Montreal partner of AMA)
Ex-Member of Intel wireless advisory board

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WEB: Publipage Blog

Feb. 25, 2011

Alexandre Sagala recommends this answer by Howard Sewell

What are the top benefits of adopting marketing automation?

First, a quibble: in my view (and with all due respect to Craig), a company does not “adopt” marketing automation any more than one “adopts” CRM. Marketing automation is a technology, so one might “implement” it, but adopt: not so much. Companies implementing marketing automation ... more

Marketing Automation

Jan. 3, 2011

Alexandre Sagala is now following

Jan. 3, 2011

Alexandre Sagala is now following

Jan. 3, 2011

Alexandre Sagala is now following

Dec. 6, 2010

Alexandre Sagala and 16 other people answered this question

B2B Lead Generation Trends: What are the top B2B lead generation trends to watch for in 2011?

In 2011 B2B marketers will:
1. Continue increasing their spending on online marketing activities (content creation, blog, SEO, email marketing and paid search) and will decrease spending on their offline initiatives (direct mail, trade shows and print advertising). Given the changes in how buyer’s research products ... more

Oct. 2, 2010

Alexandre Sagala and 8 other people answered this question

Hashtag or not to Hashtag: What do you think about using hashtags on twitter?

I think they are great. The allow tweets to be categorized into areas of interest so they can be easily found and read by others. With modern twitter tools you can filter on these hash tags to see what is being said in your areas ... more

Sept. 21, 2010

Alexandre Sagala and 7 other people answered this question

What are the main causes for marketing automation implementation failures?

All very good comments. I would like to add that you need senior management buy-in. Some other posts refer to getting sales buy-in which is very important but if you don’t have senior management buy-in you will never be able to gain the traction and ... more

Lead Management

Marketing Automation

Sept. 20, 2010

Alexandre Sagala and 3 other people answered this question

Is marketing automation important to a small business?

Marketing automation can definitely help small and medium business. By using a marketing automation solution you will gain efficiencies and insight into your inbound marketing efforts and you WILL improve your overall marketing and sales results.
Here are ways that marketing automation can help you:
- Track ... more

Marketing Automation

Marketing Automation Campaign

Sept. 17, 2010

Alexandre Sagala and 8 other people answered this question

What marketing automation features do you really use?

Kim,
Totally agree.

Marketing Automation

Marketing Automation Features

Marketing Automation System

Aug. 27, 2010

Alexandre Sagala and 4 other people answered this question

What's more useful for generating demand: Attractive incentives or remarkable marketing content?

From my perspective unique content that adds value is the way to go.
Prizes usually get you a quick reaction. People will do what you want them to do because there is a carrot at the end of the stick. If the action you want them ... more

Demand Generation

July 30, 2010

Alexandre Sagala and 13 other people answered this question

Would you purchase lists for targeted email campaigns?

I havent had luck with purchased email lists either. Usually they are full of bounces and people on the list arent always fully opted-in. I try and stay away from them and try to build my own. Building an internal is something that takes time ... more

Email Campaigns

Email Marketing

Marketing Automation

July 26, 2010

Alexandre Sagala published a brief

10 Marketing Automation Tips for First-Time Users

Lead Management

July 25, 2010

Alexandre Sagala and 5 other people answered this question

What are your lead nurturing best practices?

Laura,
You got very good answers from the other focus members. Ill try and add in a couple of simple things.
Don’t get into lead nurturing without enough content. Make sure you have enough content that your potential buyer will relate to. Take the time to ... more

July 22, 2010

Alexandre Sagala and 3 other people answered this question

What is the best way for a small B2B firm to generate leads online?

Creating valuable content for your market and promoting it on various online sites (focus.com, twitter, LinkedIn, your blog, etc...) is a great way to create visibility/credibility for yourself and generate leads. It is also very durable. Once you have it it’s there for a while ... more

Lead Generation

Online Lead Generation

July 20, 2010

Alexandre Sagala and 11 other people answered this question

Is search engine submission "worth it"???

Dont bother submitting to search engines. If you have minimal backlinks the spiders will find your site and it will get indexed. Invest the time you save on creating good content that will provide the backlinks you need to get good organic positions and that ... more

Online Marketing

Search Engine Submission

July 11, 2010

Alexandre Sagala and 3 other people answered this question

Where do you get your marketing intelligence?

One of the ways to gain more marketing intelligence is to use marketing automation software. Marketing automation software definitely helps you understand what your prospective buyers are looking for, what content they like to read about and how they like to receive that content. What ... more

Information Technology

Business Intelligence

Focus Interactive Summit

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