Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Alisa Goldschmidt
Senior Marketing Programs Manager,
Confio Software
0 points
Results-driven, ROI-maximizing marketing leader with proven expertise developing successful demand generation programs for enterprise software, telecom and online businesses. Energetic and productive contributor to company growth and new product launches through effective partnerships with sales, product and executive management.
Jan. 6, 2012
is now following
Carlos Hidalgo
Jan. 5, 2011
is now following
Jan. 5, 2011
is now following
Jan. 5, 2011
is now following
Jan. 5, 2011
is now following
March 4, 2010
Alisa Goldschmidt
and
6 other people
answered this question
Does marketing or sales own lead qualification?
I agree with Michael - it's a joint process that needs to be agreed upon by both marketing and sales. Marketing should be responsible for the front end qualification to meet agreed-upon criteria for "qualified lead." If a lead does not meet all of the ... more
March 2, 2010
answered this question
