Allen Davis

Allen Davis asked a question

Jan. 10, 2011

Would you say that staying out of junk folders is yesterday's battle for email marketers?

Marketing

Email Marketing

Email Marketing Strategies

Inbox

1 more topic

Allen Davis asked a question

Dec. 14, 2010

Does your social media strategy lack confidence?

Marketing

Small Business Social Media

Social Media

Social Media Strategies

Allen Davis asked a question

Nov. 17, 2010

Do you plan your virtual events around live events?

Marketing

Events and Trade Shows

Live Events

Live Trade Shows

2 more topics

Allen Davis answered this question

Nov. 7, 2010

What are incremental sales?

The increased number of sales that exist as the result of a particular promotional campaign are referred to as incremental sales. Separating incremental sales from other factors can be a difficult process but is very informative. more

Allen Davis asked a question

Nov. 1, 2010

What do you think is the best remote desktop service?

Information Technology

Allen Davis asked a question

Oct. 19, 2010

Your Advertising budget just got an extra $10,000. Where do you spend it and why?

Allen Davis answered this question

Oct. 11, 2010

What Is Social Media Marketing?

Social Media Marketing encompasses all the activity used to engage customers on social media platforms like blogs, video, microblogging, and other online discussions that are collaborative in nature. more

Allen Davis answered this question

Oct. 11, 2010

What Is A Response Channel?

A response channel is a method for customers and prospects to respond to offers presented to them by direct marketers and direct response marketers. more

Marketing

Direct Marketing

Glossary

Allen Davis answered this question

Oct. 11, 2010

What Is A Marketing Campaign?

A marketing campaign is an organized and defined set of activities involving one or more marketing channels to promote the sale of product or service. more

Marketing

Glossary

Allen Davis answered this question

Oct. 11, 2010

What Is Earnings Per Click (EPC)?

Earnings Per Click is a performance metric derived by dividing total revenue earned by the number of clicks generated by an asset. more

Allen Davis answered this question

Oct. 11, 2010

What Is Database Marketing?

Database marketing is a form of direct marketing wherein an advertiser queries databases in order to acquire customers with personalized communications. more

Allen Davis answered this question

Oct. 11, 2010

What Is Customer Acquisition?

Customer Acquisition is the set of processes or activities a business executes on in order to gain new customers. more

Marketing

Glossary

Allen Davis answered this question

Oct. 8, 2010

What is intensive distribution?

An intensive distribution strategy is executed by making the product available in as many places as possible. This increases brand awareness through availability, rather than through marketing and various promotions. more

Allen Davis asked a question

Oct. 6, 2010

Marketing Automation 2.0: Who should I use?

Marketing Automation Software

Marketing Automation Solution

Marketing Automation System

Allen Davis answered this question

Oct. 3, 2010

What is interchannel competition?

Interchannel competition occurs when two members of the same supply chain end up competing with one another for the same customers. This may occur when a factory sells its products directly, as well as through retailers. more

Marketing

Competition

Glossary

Interchannel Competition

Allen Davis asked a question

Sept. 25, 2010

Allen Davis asked a question

Sept. 22, 2010

What impact will freemium models have on the marketing automation space?

Marketing

Freemium Models

Marketing Automation

Marketing Automation Campaigns

Allen Davis asked a question

Sept. 22, 2010

Allen Davis answered this question

Sept. 20, 2010

What is selling terms?

The selling terms refers to the length of time the seller will allow the buyer to pay for a particular product or service purchased on credit. more

Allen Davis answered this question

Sept. 18, 2010

What is peak demand?

Peak demand is a term that refers to the highest level of demand, based on a time period. Companies measure peak demand to assure that plenty of products or services are available when most needed by consumers. more

Allen Davis asked a question

Sept. 18, 2010

What is a marketing theme?

Allen Davis answered this question

Sept. 18, 2010

What is an internal audience?

The internal audience are those who are intended to receive the message from a particular promotion or advertisement campaign. The reaction of the internal audience to a given campaign has the most effect on the success of a business, in comparison with the reaction of ... more

Marketing

Advertising Campaigns

Glossary

Internal Audience

Allen Davis asked a question

Sept. 18, 2010

What is an advertising plan?

Allen Davis asked a question

Sept. 17, 2010

Do you use social media at work for business or pleasure?

Marketing

Social Media Marketing

Social Media Sites

Social Media Websites and Online Communities

Allen Davis answered this question

Sept. 17, 2010

What is a market leader?

The market leader is the brand that sells the most of a particular product. A market leader may be considered the dominant brand because of customer loyalty, price, or image. more

Allen Davis answered this question

Sept. 17, 2010

What are market forces?

Market forces are the forces of supply and demand that represent the influence that buyers and sellers have on the price and the quantity of certain goods and services that are offered on the market. more

Allen Davis asked a question

Sept. 16, 2010

What is a marketing defect?

Allen Davis answered this question

Sept. 15, 2010

What is market growth?

Market growth refers to how much a market has changed over a given period of time. Market growth is often expressed financially and refers to the overall economic health and stability of a given market. more

Allen Davis answered this question

Sept. 11, 2010

What is value added analysis?

A value added analysis is an analysis that is completed to determine how much value is added to a product by a slight change. The analysis is used to determine if improvements to a product are worth the cost. more

Marketing

Glossary

Value Added Analysis

Allen Davis answered this question

Sept. 10, 2010

What is the units breakeven measurement?

The units breakeven measurement is a number representing the necessary sales volume for a business to break even. It is found by dividing the fixed costs of the business by the dollar contribution of each unit sold. more

Marketing

Glossary

Units Breakeven

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