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Amber King

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Marketing Executive, Callbox Inc.

36 points

WEB: Callbox Inc

May 24, 2012

Amber King and 5 other people answered this question

What's your reaction to cold calls?

I agree with Ronni. Cold calling is usually used to introduce your product and services. Its purpose is to establish a connection between two parties.
It is very productive depending on your target market. You see, there are those that are not open to cold ... more

Business Development

April 24, 2012

Amber King is now following Neal Schaffer and 17 other people

April 24, 2012

Amber King and 11 other people answered this question

Which tactic do you find most efficient in B2B lead gen and why?

This would all depend on what industry you are in and who are your target market. There are lead generation tactics that will work for certain market. If you are targeting Gen C, then you should opt for online lead generation campaigns.
It all boils ... more

Contact Centers

Email Marketing

April 23, 2012

Amber King and 9 other people answered this question at this roundtable

Social Media and Content Marketing For Business Q&A [4/24 @ 11 am]

If your CEO asks why it's important to blog, how do you answer?

Blog are one way to convince your prospects why they should go for your company. Unlike the website, blogs allows you to post your opinions and share your thoughts. Also, it is one way to be visible online. more

Content Marketing

April 23, 2012

Amber King recommends this answer by Tibor Shanto

What are the most effective sales techniques and what are some alternatives to cold calling?

I think there are two questions. In terms of effective sales techniques, there are many factors and inputs, it would be hard to do it justice without further context.
As for cold calling, the alternative is an emptier pipeline, and missing quota. more

April 19, 2012

Amber King and 7 other people answered this question

What are some key strategies that you use to build customer loyalty?

The best strategy? Great customer service. That is one of the best way to keep them. Making them feel valued and important. more

Customer Experience

Customer Loyalty

April 19, 2012

Amber King and 10 other people answered this question

When cold calling, how long should you wait before following up with that second call?

Ask when will be the best time to call back. It is important to respect the time of the person. If they do not respond, call back after 2-3 days. It is also good to send them information before giving them a second call, that ... more

April 15, 2012

Amber King and 7 other people answered this question

Is CEO of Virgin Richard Branson correct about his 7 tips to customer service success?

I like how he said Give respect to Customer service. This is something that businesses have forgotten. Nowadays, we consider customer service as a duty not as a service. We just do it because we need to not because we want to. more

Customer Service

Richard Branson

March 21, 2012

Amber King recommends this answer by Matt Heinz

What strategies do you recommend to get more people to follow your brand and to get them to interact with your postings?

If you’re not getting a lot of comments on blog posts (assuming that's what you mean by postings), it may feel like you’re talking to an empty room. But oftentimes, you do have the traffic and readership, but aren’t doing a few simple things to ... more

Digital Strategy

Social Business

March 21, 2012

Amber King and 3 other people answered this question at this roundtable

Social Media Tips and Tactics for Events [3/14 @ 1 pm]

What strategies would you recommend to drive traffic and increase attendance to a B2B webinar and a B2C webinar?

There are plenty of ways to do this. You can post the event on social network sites. Social media is one of the best way to advertise. You can also try event telemarketing, especially if you want to target C-level officers, managers and directors. more

March 4, 2012

Amber King recommends this answer by Adele Revella

What does sales want more: qualified leads or early leads?

I doubt that this is the answer you're looking for, but today's buyers, according to research from the Sales Executive Board, are 57% of their way to a buying decision before they contact your company ("become a lead").
So the real dilemma isn't the timing ... more

Demand Generation

March 4, 2012

Amber King and 8 other people answered this question

How do you generate B2B leads?

There are plenty of ways to generate leads. Social media, email marketing and telemarketing. This all depends however, on what industry you are in. There are marketing tactics that work well with a specific market. more

B2B Lead Generation

Lead Generation

Feb. 2, 2012

Amber King and 5 other people answered this question at this roundtable

Top Technology Marketers to Watch in 2012 [1/31 @ 1 pm]

Social Media: what are your specific tips for B2B marketers?

Hania is right. Engage. People do get tired of reading the same things over and over again. Communicating with them can help both parties since companies can get their feedback and do better. This will also make them feel valued since you reach out to ... more

Following 12 Topics

Customer Service

General Management

Information Technology

Sales Management

...

Social Media Marketing

Following 29 People

Followed by 11 People

Knowledgeable in 23 Topics

#788 of 2984

#13 of 46

Customer Loyalty

#37 of 120

Customer Experience

#64 of 160

Sales Management

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#34 of 50

#86 of 141

Demand Generation

#102 of 185

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Marketing Strategy

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Marketing Automation

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Lead Generation

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Lead Management

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Search Engine Marketing

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Contact Centers

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Email Marketing

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