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Amruta Gore

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Oct. 2, 2011

Amruta Gore is now following Paulo Castro and 19 other people

Sept. 28, 2011

Amruta Gore recommends this answer by Justin England

What is the number one reason companies are buying marketing automation? (right or wrong)

There is a lot of "following the pack" and hype, but people are adopting for the promise of doing more with less (automation), increasing the level of one-to-one marketing (targeted drip marketing), increasing visibility, and better managing their funnel stages. more

Sept. 28, 2011

Amruta Gore recommends this answer by E. James (Jim) Brennan

Does the National Labor Relations Board help employees or hinder business?

If the NLRB did not exist to support and promote labor organizing, some employers would take shameful advantage of their otherwise helpless employees. A strong NLRB stiffens the spine of good employers and encourages them to be better so they can remain non-union or otherwise ... more

Human Resources

Sept. 27, 2011

Amruta Gore recommends this answer by Roger Bauer

What are the first steps to begin recovery from a social media PR crisis?

Develop content to flood the web with positive stuff to counter the negative.
Use the same social media that were used against you to give the "other side of the story."
Since it's often difficult to overcome a social media PR crisis quickly, commit to ... more

Online Marketing

Public Relations

Sept. 26, 2011

Amruta Gore recommends this answer by Dave Stein

Why don't more sales organizations invest in sales training courses?

The direct answer is this: 85% of sales training results in no measurable impact after 90 days. Sales reps know it, their managers know it, CSOs know it, CFOs know it, and CEOs and their boards know it.
The few companies that get it right--those who ... more

Sales Management

Sales Organization

Sept. 26, 2011

Amruta Gore recommends this answer by David Baker

POLL: Personality Tests should be used to evaluate candidates in the hiring process (Pick YES or NO)

For those of you who are skeptical about their use, let me just cite one example in my research (which includes 13,000+ applications and then using algorithms to find correlations).
I gave the same profile tool to 1,340 entrepreneurs--in other words, they were active owners of ... more

Human Resources

Employee Assessment

Sept. 26, 2011

Amruta Gore recommends this answer by Rob Luciano

If you can't give an employee a raise, what are other ways to reward them?

Bonus paid time off can be valued by employees. Even in small doses giving half days or leaving a couple of hours early can help recharge employees, especially as a reward for long and or intense hours after getting a particular project accomplished. more

Human Resources

Employee Engagement

Sept. 25, 2011

Amruta Gore recommends this answer by Robert Keahey

Director of IT topped the list of the ten most hated jobs. Thoughts?

Think about it this way... When has the Director of IT ever been a good job?
Flash back to the 60's, 70's and 80's - still much the era of the "glass house" of computing. All that "IT stuff" that everybody in the corporation relied upon ... more

Human Resources

Information Technology

Job Satisfaction

Sept. 25, 2011

Amruta Gore recommends this answer by Mark Herbert

Is poor performance contagious?

That is an interesting question Caty. I think the answer is that it very well may, especially depending on the credibility and position of the poor performer.
Studies on employee engagement indicates that somewhere between 17 and 20% of employees surveyed are "actively disengaged" which ... more

General Management

Human Resources

Performance Management

Poor Performance

Sept. 25, 2011

Amruta Gore recommends this answer by Bogdan Ciocoiu

What are the first things you believe small business owners (under 500) should tackle related to HR?

Switching between contracts and permanents - that's the most important I believe.
Choosing the time to switch form a contract to a perm is vital. The performances are different depending on the job description.
It's... a pain to choose the right moment. Most of the times you ... more

Human Resources

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