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Andrea Vermurlen

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Sales & Marketing, Aether Consulting

10 points

Aether Consulting is a consulting firm providing technology software and services to Michigan businesses. We are a reseller of SAP Business One, an integrated business management software designed for small and midsize businesses. We are also a reseller of Campfire Interactive, a product development software for midsize manufacturers.

April 3, 2012

Andrea Vermurlen and 4 other people answered this question

When evaluating ERP systems, how do you make sure you’re solving your real business issues?

There are four key actions that you can do to ensure that an ERP evaluation project will focus on solving real business issues. These are activities that most companies undergoing an ERP evaluation should conduct before engaging a software vendor, but rarely do.
Fundamentally, these ... more

Information Technology

Business Requirements

Enterprise Resource Planning

Feb. 14, 2012

Andrea Vermurlen recommends this answer by Bob Parsons

What is the most powerful technique in SEO?

You asked for THE most powerful technique, and the answer is to have effective page titles. The title tag is the most important 72 characters you have on your web page. It weighs more heavily than anything else on your page in terms of SEO, ... more

Digital Marketing

Online Marketing

Search Engine Optimization (SEO)

Jan. 24, 2012

Andrea Vermurlen recommends this answer by Brian MacIver

My CEO won't blog or tweet. How can I get him to do it?

Don't.
CEO's blogs when personal or boastful are bad enough,
but a 'reluctant' CEO blogger (yuk!)
Some C level Execs are best kept away from customers:
http://brianmaciver.blogspot.com/2010/08/should-top-execs-visit-customers.html
"Manage" the reluctant Blogger or Tweeter, by ghost-writing for them!
(Most of them have been doing this for ... more

Content Marketing

Jan. 12, 2012

Andrea Vermurlen recommends this answer by Matt Heinz

What advice would you give someone with a marketing background who's about to go into sales?

Below are several recommendations I'd have for those making the jump from marketing to sales.
Keep watching (and learning from) your numbers
As a marketer, you’ve been used to watching the metrics behind your campaigns, the conversion rates of your lead generation waterfall, and so ... more

Human Resources

Career Development

March 21, 2011

Andrea Vermurlen asked a question

How do you choose an ERP implementation consultant?

Information Technology

Enterprise Resource Planning

Operations Management

March 14, 2011

Andrea Vermurlen and 2 other people answered this question

When should you move from QuickBooks to true ERP?

When should you move from Quickbooks to true ERP?
Based on discussions with hundreds of small businesses in the midwest and having migrated companies from Quickbooks to SAP Business One -- their guideposts for a move can be any combination of the following:
- The ... more

Enterprise Resource Planning

March 10, 2011

Andrea Vermurlen recommends this answer by Steve Christensen

What are the top signs that your company is ready to implement an ERP solution?

Since everyone has already taken the position of the candidate considering and the company that has chosen but not yet started..I'll take a light hearted approach.
The top 5 signs you are ready to implement an ERP:
1) You still use the cassette/8 track player in your ... more

Nov. 29, 2010

Andrea Vermurlen and 12 other people answered this question

ERP Software Selection Best Practices: What are your 3 tips for selecting an ERP software?

Our 3 Tips For Selecting ERP Software For Small and Midsize Businesses Include:
1. PICK THE "WHO" and the "WHEN": Secure management support and select a product champion. Major technology changes always start at the top of an organization -- CEO's and company Presidents should ... more

Erp Best Practices

Erp Maintenance

May 4, 2010

Andrea Vermurlen and 2 other people answered this question

ERP Tutorial: What is the best resource for SAP tutorials?

Hi Greg,
Which SAP ERP are you using: R/3, SAP All-in-One or SAP Business One?
We are an SAP Business One reseller, and if that is what you have I would recommend you log into the SAP customer portal. From the portal you can access ... more

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