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Andrew Barrett

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Sr. Director, ISP Relations & Deliverability, Real Magnet, LLC

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WEB: The E-mail Skinny

Feb. 8, 2011

Andrew Barrett and 9 other people answered this question

What would you consider to be a successful open rate for your email marketing campaigns?

This is a question we hear often from senders who are just getting started on their e-mail strategy. A quick check of the search engines will show that some of that data has been available from time to time, but it’s not a good idea ... more

Email Marketing

Email Marketing Campaigns

Email Open Rate

Feb. 2, 2011

Andrew Barrett recommends this answer by Dennis Dayman

Has anyone used Amazon Simple Email Service (Amazon SES)? How does it compare with MailChimp?

Amazon SES - What is it?
Amazon SES (Simple Email Service) is an email delivery platform available as part of Amazon Web Services (AWS). As it is a platform, and not an email application/service, users must write their own API to send out emails via SES.
· ... more

Email Service Provider

Feb. 1, 2011

Andrew Barrett answered this question

Lack of relevancy or lead generation approach?

Occam's Razor says (among other things) that the solution requiring the least energy is often correct. Someone on the sernder's end made a mistake. more

Email Marketing

Jan. 31, 2011

Andrew Barrett recommends this answer by Len Shneyder

How will Amazon's new cloud-based Simple Email Service impact the email delivery services landscape?

Amazon SES is a fairly inexpensive solution if you want to avoid buying industrial strength mail servers and other necessary hardware to accomplish the delivery of larg(er) quantities of mail. As stated earlier, this is just the last mile of the delivery process, the sending, ... more

Information Technology

Cloud Business Models

Jan. 5, 2011

Andrew Barrett recommends this answer by Loren McDonald

Top Email Marketing Thought Leaders and Influencers to Track in 2011?

Wow, this is starting to feel like a love fest...thanks to those that mentioned yours truly.
+1 Mark Brownlow - simply the best email marketing blogger on the planet.
+1 Chad White - If you are a retail email marketer, Chad's research and analysis are ... more

Email Marketing

Email Marketing Campaigns

Nov. 23, 2010

Andrew Barrett recommends this answer by Andrew Bonar

Email Deliverability Best Practices: What are your 3 tips for successful email deliverability?

Guy
Thanks for responding, and I am at a loss how you have come to the conclusions that you have. We are in agreement on almost everything, it just the inference that I objected to..
I hate spam as much as the next person and I am ... more

General Management

Email Deliverability

Nov. 19, 2010

Andrew Barrett recommends this answer by Carissa Newton

Is sending emails to a Jigsaw list considered Spam?

I agree with Chad here, Permission is key! If you do not have permission to send to these individuals, you should not be sending email campaigns, offers, etc....instead reach out individually and get their permission to continue the conversation.
CAN-SPAM or not, I believe that you ... more

Email Marketing

Email Marketing Campaigns

Email Marketing Tactics

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