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Jan. 18, 2012
Andrew Hunt
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The Social CMO in B2B: Lessons from Marketing Leaders on Social Media Marketing Success
[1/18 @ 11 am]
What are some of the metrics your organization uses to measure the effectiveness of 'Social'?
The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money. That is the only reason to spend a single, dollar, loonie, yen, euro. If your marketing is not delivering paying customers to ... more
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