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Andrew Mosson

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CTO, Focus

646 points

Drew serves as Focus' CTO, overseeing the company’s technology and engineering team. Drew has over 15 years of experience architecting and delivering systems for both startups and large organizations. Prior to joining Focus, Drew drove the adoption of online ...

Drew serves as Focus' CTO, overseeing the company’s technology and engineering team. Drew has over 15 years of experience architecting and delivering systems for both startups and large organizations. Prior to joining Focus, Drew drove the adoption of online services into Symantec's Norton product line, building systems that served an installed base of over 50 million desktop clients and generated over $1 billion in online revenue. Before Symantec, Drew spent over 5 years building digital media business for Sony. At Sony, he both architected the system and led the the team that delivered over 100,000 songs per day to Sony customers. Drew came to Sony from Viant, an Internet consultancy where he led technology development for a variety of projects including Wedding Channel, an online Bridal Registry. Drew holds both a B.S. in Mathematics and a B.S. in Physics from UCLA

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Andrew Mosson asked a question

Feb. 10, 2012

Two projects on Kickstarter have reached the $1M mark, is it becoming a viable funding model?

Information Technology

Andrew Mosson recommends this answer by Mel Kleiman

Feb. 2, 2012

Why are only 50% of sales people making quota?

Flippant answer: The Sales quota is too high and not realistic.
Real answer: You hired the wrong person for the job.
If you hire a turkey, train a turkey and motivate a turkey all you will have is a trained motivated turkey.
It is easier to ... more

Andrew Mosson answered this question

Feb. 2, 2012

What is procurement?

Based on the tags you've given this question, I assume you are referring to the procurement department of a company.
The procurement department is responsible for the legal and operational aspects of a companies purchasing. The department typically approves vendors (to make sure they are ... more

1 person recommends this comment by Scott Albro

Jan. 2, 2012

Announcing Some Exciting New Changes to Focus

That feature is no longer supported Stan. The community was not deriving any value from posts that were self promotional in nature and simply copied from other sites. more

Customer Service

Human Resources

Information Technology

Andrew Mosson recommends this answer by Stella Stevens

Dec. 29, 2011

What are your favorite motivational quotes?

“Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michaelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.”
― H. Jackson Brown Jr.
No comment :-) more

Human Resources

Motivational Quotes

Andrew Mosson recommends this answer by Scott Albro

Dec. 28, 2011

What is your top sales prospecting tip for 2012?

Here's a tip for building very targeted, high quality prospect lists. Build personas of your ideal prospect(s) and then associating keywords with those personas is a great sales prospecting technique. You can then search for those keywords on the major social networks and identify prospects ... more

Lead Generation

Marketing Automation

Andrew Mosson recommends this answer by Howard Sewell

Dec. 28, 2011

Is anyone using Marketo's automated marketing software? Possibly matched up with Salesforce?

Hi Jason, we use Marketo (integrated with Salesforce) in-house at our marketing agency and also assist more than 20 clients who use Marketo, 90 percent of whom have Salesforce as their CRM. Do you have a specific question/concern I can help address? more

Marketing Automation

Andrew Mosson recommends this answer by Matt Given

Dec. 27, 2011

What is the #1 book you would recommend to young entrepreneurs?

"The Lean Startup" by Eric Ries is new but is really a great, principled guide for the fits and starts typical of many startups.
I also dig "Good to Great" as a way to develop your guiding principals.
On the personal side, which is also important ... more

Entrepreneurship

Andrew Mosson is now following Brian Vellmure (@BrianVellmure) and 2 other people

Dec. 19, 2011

Andrew Mosson recommends this answer by Lori Richardson

Dec. 19, 2011

Are there steps a trainer can take to be prepared for the unexpected?

Brian, I think that a great trainer - just like a great sales leader or individual contributor, is always ready for just about anything.
Have a "plan A" which is most likely what is going to happen - but then come up with "plan B" ... more

Sales Management

Andrew Mosson and 1 other person answered this question

Dec. 19, 2011

Was Zynga's IPO a mistake?

No. Despite the stock's performance, the company has a $6B market cap, was able to raise significant funds for itself, and provide liquidity for its employees. more

Andrew Mosson recommends this answer by Jocelyn Aucoin

Dec. 16, 2011

What are your thoughts on Salesforce's acquisition of Rypple?

Hi Caty! :) As you might imagine, we at WorkSimple are really excited about this news. We are witnessing the beginning of the end of traditional Performance Management and happy to part of the revolution! It can only mean good things for work and workers ... more

Human Resources

Performance Management

9 people recommends this answer by Scott Albro

Dec. 16, 2011

What are the most important branding trends in technology marketing right now?

Good answer Eric.

Information Technology

Andrew Mosson recommends this answer by Chris Selland

Oct. 30, 2011

How useful is Focus.com in your professional life?

Focus is a terrific place to meet and engage with entrepreneurs & experts and 'sharpen the saw' in your areas of interest and expertise. Highly useful. more

Information Technology

Andrew Mosson recommends this answer by Scott Albro

Oct. 27, 2011

Have you seen many organizations include social in their media mix? If so, how are they calculating this?

Most large companies are including social media in their media mix. This often doesn't mean they are spending real dollars on these outlets, but it does mean they are spending time on it. Understanding that helps answer the second part of your question. If a ... more

Customer Service

Andrew Mosson and 12 other people answered this question

Oct. 27, 2011

Who will win the smartphone wars: Google or Apple?

Apple.
In one way, the smartphone wars are a replay of the PC wars from the 80's with Google playing the part of Microsoft and focusing building software that run on many vendor's hardware and Apple playing the same role as the vertically integrated provider. Microsoft ... more

Information Technology

Andrew Mosson asked a question

Oct. 27, 2011

What do you think of the Facebook competitor unthink.com?

Social Networking

Andrew Mosson and 2 other people answered this question

Oct. 27, 2011

Chargeback fee vs. refund: what's the difference?

Refund: the merchant initiates the payment of money to the customer and the fees are typically similar to the fees on the original charge
Chargeback: the customer initiates payment of money by calling his credit card company. The fees are usually in the $15-25 range no ... more

Merchant Account

Merchant Services

Andrew Mosson asked a question

Oct. 21, 2011

Where does the term "Whitepaper" come from?

Andrew Mosson asked a question

Oct. 21, 2011

What are some great examples of product positioning statements?

Product Marketing

Product Positioning

Andrew Mosson asked a question

Oct. 14, 2011

Would you be willing to save $40 in exchange for receiving ads while reading books?

Andrew Mosson and 1 other person answered this question

Oct. 13, 2011

How can a business target emails to users based on their click-stream data?

If you wanted to do a few quick tests Marketo would probably work. Marketo allows you to monitor click stream data from your website and send emails based on user activity. The implementation is fairly painless - you simply add a Marketo tracking pixel on ... more

Email Marketing

Andrew Mosson asked a question

Oct. 12, 2011

Will Occupy Wall Street succeed in forcing any changes to the banking system?

Occupy Wall Street

Andrew Mosson and 1 other person answered this question

Oct. 12, 2011

Mac or PC? Which should I choose for my new job?

Mac's are also superior for software development - unless of course you are developing specifically for the Windows platform. more

Human Resources

Information Technology

Andrew Mosson and 2 other people answered this question

Oct. 7, 2011

Do you subscribe to 'pay for performance' or 'pay for potential'?

Human Resources

Andrew Mosson and 8 other people answered this question

Oct. 7, 2011

What were the critical decisions Steve Jobs made that turned Apple around?

The decision to make the iPod compatible with Windows and spend $150MM marketing the product was pretty smart as well. more

Information Technology

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