Share what you know with millions of people
Focus is the best place to turn what you know into remarkable content
Andy Roy
Digital Strategist,
improvize.com
10 points
A results-driven technology and marketing executive with proven expertise in marketing, sales management, technology consulting, program management and product design.
Aug. 15, 2011
Andy Roy
and
6 other people
answered this question
What is the difference between Demand Generation and Lead Generation?
Demand generation is creating awareness and interest in your offerings. Lead generation is creating consideration with a call to action that can be followed up directly by sales. Demand gen is pure marketing. Lead gen is the handoff from marketing to sales. more
