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April 4, 2011
Andy Smith
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What is the "Dragonfly Effect" and how can it help your business?
The Dragonfly Effect is a book that describes a process for enacting impact through social media. The Dragonfly Framework is comprised of four wings Focus, Grab Attention, Engage, and Take action. Case studies from organizations as diverse as Nike, Coke, Obama for President and TOMS ... more
