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Andy Thorpe

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Deliverability and Compliance Manager, Pure360

200 points

Email Geek & student of Deliverability @captaininbox for @Pure360, Brighton & Hove Albion Fan, likes a game of footy & a beer, in that order

April 14, 2011

Andy Thorpe recommends this answer by Gary Hart

What went wrong with Myspace?

Here's my perspective from personal experience.
My kids were on MySpace, which had a younger demographic, which I did not like as an adult and FaceBook crowd had an older demographic. When my kids hit their twenties, they switched to FaceBook with their friends.
MySpace's image as ... more

Social Networking

April 7, 2011

Andy Thorpe and 7 other people answered this question

What do you think of emails that are triggered as a result of your browse behavior?

while one cannot disagrees that the Amazon targeting is clever I ma very much unemotionally subscribed to Amazon due to lack of relevance and control.
If I buy my girlfriend, mother and/or sister a present on Amazon for next 3 weeks I'm getting beauty treatment and ... more

Email Marketing

Re-marketing Emails

March 7, 2011

Andy Thorpe recommends this answer by Andrew Kordek

Will email REALLY be replaced by texting and communication through social media sites?

I seem to see either an article, a blog post or a question somewhere on the internet like this almost daily these past few months...so it seems to be on a lot of peoples minds. The short answer is NO..email is going to be around ... more

Technology Development

Feb. 17, 2011

Andy Thorpe and 5 other people answered this question

What three things should every email include?

At the very, very basic level: honesty, relevance & permission.
After that focus on the recipient experience and what you want them to get out of your emails as much as what you need to achieve.
They won't do anything you want them to unless they they ... more

Feb. 17, 2011

Andy Thorpe and 6 other people answered this question

What makes an effective email subject line?

There is lots of advice about subject lines and it is the most popular bit of an email to test too.
As always pay close attention to word of the award winning Loren McDonald, here's my own more bulletted list of things to pay attention ... more

Email Marketing

Email Subject Line

Feb. 17, 2011

Andy Thorpe and 4 other people answered this question

What is the role of product management in a lean product development methodology?

I concur with Saeed,
While the dev team can often be inconvenienced by an interfering and controlling product manager the Dev guys don't always have the perspective to really understand the customer's needs and the market around them to enough detail.
At the same time the product ... more

Information Technology

Lean Development

Product Development

Feb. 16, 2011

Andy Thorpe answered this question

How many simultaneous email re-activation campaigns do you have going at once?

Good question Mr. Kordek.
Initially the important thing is knowing how old an address is as far as the last interaction: how long has it been since the address opened or clicked?
Obviously the really old ones just get kulled then using what ever profiling info I ... more

Feb. 3, 2011

Andy Thorpe and 2 other people answered this question

What are some examples of trust building elements to put on your subscription pages?

everything Jay and TJ said +
Be up front and let them know what they will be getting and make sure you follow through with it.
make it quick and conveient too
Don't ask for too much information, you haven't built enough of a rapport to ask personal ... more

Email Marketing

Email Marketing Strategies

Feb. 1, 2011

Andy Thorpe recommends this answer by Christopher Donald

How will Amazon's new cloud-based Simple Email Service impact the email delivery services landscape?

I think it will have some effect, but not a large effect. First off, Amazon's deliverability to the inbox isn't the best by far, and adding outside messaging to their process isn't going to help those numbers.
It might be worth integrating with them if ... more

Information Technology

Cloud Business Models

Jan. 19, 2011

Andy Thorpe recommends this answer by Andrew Kordek

Why do email marketing campaigns fail? (when they fail)

Craig,
Great question. Michael and Rachel make some good points above, but lets dig a little deeper. Again, there are many factors that can contribute to the failure of a campaign, however here are few of what I have seen.
1. Failed expectations - Did the email ... more

Email Marketing

Email Marketing Campaign

Jan. 12, 2011

Andy Thorpe recommends this answer by Alan Borecki

Why is my website ranking on google without the www.?

It's possible that it is affecting SEO. Make sure that you have a 301 and not a 302 redirect (the latter is only a temporary redirect and google may index both versions of your site, which could be your problem). Try adding the code manually ... more

Search Engine Opimization Services

Jan. 12, 2011

Andy Thorpe and 2 other people answered this question

Would you say that staying out of junk folders is yesterday's battle for email marketers?

It should be!
An 'email marketer' by definition should know how to comfortably avoid the junk folder nearly all of the time with very little effort and not have to worry about it as long as they keep getting it right.
In fact many do but ... more

Email Marketing

Email Marketing Strategies

Jan. 11, 2011

Andy Thorpe and 3 other people answered this question

What are reactivation campaigns in terms of email marketing?

Very good point from Carolyn.
That would require a deeper level of profiling. If someone responds to an email buy purchasing on the high street, how would that be linked back to that person?
I can only think of Loyalty cards or manually filling out a ... more

Email Marketing

Email Marketing Campaign

Email Marketing Tactics

Jan. 7, 2011

Andy Thorpe recommends this answer by Andrew Kordek

What is the link between value and frequency in email marketing?

Emily,
A lot of depends on the data that your subscribers give you and how they interact in your emails. Some subscribers can take 1 or 2 emails a week or month, while others want 1 or 2 a day depending on your value proposition.
My ... more

Email Marketing

Email Marketing Campaign

Email Marketing Content

Jan. 7, 2011

Andy Thorpe recommends this answer by Andrew Bonar

Top Email Marketing Thought Leaders and Influencers to Track in 2011?

WIthout a doubt there really are some Influencers on this list .. I will +1 all ofthem, and I think there are a few key players overlooked...
Thought provoking:
+1 Loren McDonald
+1 Dela Quist
+1 J-P De Clerck
Practical help:
+1 Anna Yeaman
+1 Ross Hodgekiss
++ Andy Thorpe
How to do email ... more

Email Marketing

Email Marketing Campaigns

Jan. 6, 2011

Andy Thorpe and 4 other people answered this question

How do I increase SEO without adding text?

I concur with the lot, Amber's list is good one to go with.
social bookmarks like Sumbleapon and delicious etc. have surprisingly good results. I never use them but I submit every bit of content to them and watch the traffic roll in.
Don't under estimate the ... more

Content Creation

Search Engine Optimization

Search Marketing

Jan. 6, 2011

Andy Thorpe is now following

Jan. 6, 2011

Andy Thorpe recommends this answer by Loren McDonald

What are the basic filters Email Spam filters use?

Every ISP or receiving company tends to use their own spam filters or customize open source ones such as SpamAssassin.
In a broad sense most/many spam filters look at areas such as:
- The headers - are they configured correctly
- Sender is listed on ... more

Email Marketing Campaign

Email Marketing Content

Email Marketing Tactics

Jan. 6, 2011

Andy Thorpe and 5 other people answered this question

How can my email marketing content rank well in search engines?

The click through to your site from the email will not give you 'google juice' directly because it's not coming from a search indexed source.
As Loren said, most newsletters are a collection or digest in the form of teasers to get people to click through ... more

Email Marketing

Email Marketing Campaign

Email Marketing Content

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