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Anita Campbell

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Small Business Trends

60 points

Founder and CEO of Small Business Trends, which publishes news, tips, information and research of interest to small businesses

Sept. 8, 2011

Anita Campbell and 1 other person answered this question

How vocal does a startup want to be after raising cash?

One announcement is good. Like Dan Pepper says, it is the first step toward generating buzz. And you have to start somewhere getting attention.
But I'd quickly turn my focus to my product, sales, customers. Focus on creating satisfied -- strike that -- rabidly loyal ... more

Small Biz & Startups

June 24, 2011

Anita Campbell and 5 other people answered this question

Does the SMB market have the potential to redefine the cloud vendor landscape?

(1) It depends what you mean by "cloud." If you define it broadly to include all online software-as-a-service apps, you'll find SMBs have been in the so-called cloud for years.
(2) If "cloud" is defined more narrowly as outsourcing hosting and a datacenter, even there ... more

Information Technology

Cloud Computing

May 30, 2011

Anita Campbell and 5 other people answered this question at this roundtable

Why Your SMB Should Consider Investing in CRM [5/26 @ 11 am]

For a small business, is the primary benefit of CRM visibility or automation?

Ultimately, the main benefit of CRM for small businesses should be increased leads and increased conversions into sales. The automation (including tracking and reporting) forms the foundation for increasing your leads and conversions. But the end benefit comes from a better filled pipeline and more ... more

April 28, 2011

Anita Campbell recommends this answer by Ivana Taylor

What's the most creative use of QR Codes you've seen?

I just saw a QR code being used as a survey! http://2d-code.co.uk/best-buy-mood-qr-code/

Information Technology

Digital & Print Publishing

April 28, 2011

Anita Campbell and 1 other person answered this question

Do you think that there will be a lot of call in's due to half the country watching the Royal Wed?

Jenna, if you mean calling in sick, I doubt it. But I do expect people to be checking out the live stream at The Royal Channel on YouTube, from their work computers!
http://www.youtube.com/user/TheRoyalChannel more

April 28, 2011

Anita Campbell recommends this answer by John Spence

What would you recommend as "must have" books for an entrepreneur's bookshelf?

As someone who has read a minimum of 100 business books a year – every year since 1989 – it's pretty tough to narrow it down to just a handful of the very best. However, if I were going to pick the top 25 books ... more

General Management

Entrepreneurial Success

April 28, 2011

Anita Campbell is now following jodie_microsoft _smb and 13 other people

April 22, 2011

Anita Campbell and 3 other people answered this question

Is it a Work/Life Balance we should seek or a Work/Life in Balance?

Good question, Fred. I prefer to look on it as Work/Life in Balance. Many of us live compartmentalized lives. Instead, maybe we should look at integrating our work lives and our personal lives better, so we can enjoy a larger part of our day.
That's ... more

Human Resources

Career Coaching

General Business

April 22, 2011

Anita Campbell and 1 other person answered this question

Should your SEO company also do your Social Media Marketing

Karen, I think the answer depends on two things:
(1) How much do you really want to outsource from such a "social" activity? In social media I think some things are easier to outsource effectively than others. For instance, you can outsource easily the design of ... more

April 21, 2011

Anita Campbell and 4 other people answered this question

What are the pros and cons of Open Source software?

We run a number of websites built on different open source software. There are pros and cons, just as Andrew points out so well.
I would add this: if you truly want the advantages of open source, then make sure it's a very popular open source ... more

Information Technology

April 20, 2011

Anita Campbell and 6 other people answered this question

What is the best way to use one piece of content multiple times on social media?

You all have great points. I own a bookmarking site for small business content called BizSugar.com. From an insider's perspective, I gave some tips for how to make the most of a bookmarking site to amplify your blog content and spread it around. Among the ... more

Content Marketing

April 19, 2011

Anita Campbell and 7 other people answered this question

What tax deductions are often overlooked by SMBs?

I agree, a good bookkeeper (or CPA) is a must, particularly as a business gets more complex. One of the biggest challenges small business owners have is knowing when to stop trying to "do it all" and begin to rely on qualified help. more

April 17, 2011

Anita Campbell and 1 other person answered this question

What are the traits or characteristics of a small business?

Christine, with over 27 million small businesses in the United States alone, there's really no such thing as a "typical" small business. So it's hard to answer your question.
However, here are a few points:
- Over 21 million small businesses are sole proprietors or owner-operators.
- Of ... more

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