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Feb. 5, 2012
Anne Ismay
and
18 other people
answered this question at this roundtable
Top Technology Marketers to Watch in 2012
[1/31 @ 1 pm]
Does the B2B distinction matter any more?
I agree with Michael. Although there are similarities in B2C and B2B, in addition to someone doing their job and working within a budget, there are several players involved on both the buying and selling side, and sales are not made by clicking 'yes' an ... more