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Anneliza Humlen
President/Co-Founder,
Emotional Branding Alliance
20 points
Brand Entrepreneur & social engagement maven. Leading a global network of brand-minded specialists dedicated to helping clients bring a brand's "social voice," emotional relevance and social purpose - to life.
Believes that branding should embody a balance of left brain logic ...
Believes that branding should embody a balance of left brain logic ...
Brand Entrepreneur & social engagement maven. Leading a global network of brand-minded specialists dedicated to helping clients bring a brand's "social voice," emotional relevance and social purpose - to life.
Believes that branding should embody a balance of left brain logic and right brain emotional intelligence.
More than 15 years of experience building brands across the broadest spectrum of industries. Expert in stewarding brands from the earliest stages of creation through to strategy and development (i.e. research, planning, and concept innovation) . Well versed in developing integrated branding programs that span expression via digital, design, architecture/environment, packaging, Corp. ID, naming, CSR, branded services and film.
Began branding career working in advertising at Saatchi & Saatchi, NYC. In 1996, joined the award-winning branding firm, DG (formerly known as Desgrippes Gobé).
Past and current clients include Victoria’s Secret, Peugeot, IBM, BMW, P&G, Kodak, Johnson & Johnson and Samsung.
Current initiatives and areas of focus for brand communication include: Social Engagement, CSR, Social Corporate culture development, brand motion picture film creation, digital design and branded services.
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Believes that branding should embody a balance of left brain logic and right brain emotional intelligence.
More than 15 years of experience building brands across the broadest spectrum of industries. Expert in stewarding brands from the earliest stages of creation through to strategy and development (i.e. research, planning, and concept innovation) . Well versed in developing integrated branding programs that span expression via digital, design, architecture/environment, packaging, Corp. ID, naming, CSR, branded services and film.
Began branding career working in advertising at Saatchi & Saatchi, NYC. In 1996, joined the award-winning branding firm, DG (formerly known as Desgrippes Gobé).
Past and current clients include Victoria’s Secret, Peugeot, IBM, BMW, P&G, Kodak, Johnson & Johnson and Samsung.
Current initiatives and areas of focus for brand communication include: Social Engagement, CSR, Social Corporate culture development, brand motion picture film creation, digital design and branded services.
WEB: E.B. Alliance
Jan. 21, 2011
Anneliza Humlen
and
2 other people
answered this question
What is the world's strongest brand?
Apple - They represent the ultimate goal of any brand: mind-shift, behavior change and setting the standard on consumer experience (not by a little - but light years ahead in thinking vs. competition). They are the only technology company in the world whereby designers lead ... more
Jan. 20, 2011
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Dec. 20, 2010
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