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April 4, 2011
Annie Pettit
and
1 other person
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What makes for better survey data: asking respondents to recollect or prompting them on the answers?
The best data incorporates multiple methods. I'm a firm believer in open ends followed by closed ends. Then you get the best of top of mind plus specific responses. Of course, data quality always depends on good quality questions that are respectful of the participants ... more
