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Nov. 7, 2011
Oct. 4, 2011
Anthony Cole
and
1 other person
answered this question at this roundtable
Ten Actions Marketing Should Take RIGHT NOW!
[10/4 @ 11 am]
Should CRM for sales be separate from CRM for marketing?
I'm also in agreement that CRM for sales, marketing and customer service can be separated. Optimizing for functional utility allows effective adoption among the respective audiences. Effective analysis of departmental KPI is much easier to sift through in this form. more