I help B2B companies create and apply eMarketing and content strategies to identify and generate more sales opportunities by engaging prospects with compelling content and conversations. I'm a member of the American Marketing Association. My book, eMarketing Strategies for the Complex Sale, was released in Octob ... read more
I help B2B companies create and apply eMarketing and content strategies to identify and generate more sales opportunities by engaging prospects with compelling content and conversations. I'm a member of the American Marketing Association. My book, eMarketing Strategies for the Complex Sale, was released in October 2009 by McGraw Hill.
Marketing, CRM, Marketing Automation, Advertising & Media, b2b content marketing, lead nurtur
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Marketing, CRM, Marketing Automation, Advertising & Media, b2b content marketing, lead nurturing, content strategy, personas, blogging, integrated marketing, sales transitions

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