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Ardath Albee
CEO and B2B Marketing Strategist,
Marketing Interactions Inc.
1731 points
I bring over 25 years of business management and marketing experience to help B2B companies with complex sales create eMarketing strategies that use contagious content to turn prospects into buyers. My book, eMarketing Strategies for the Complex Sale, was released in October 2009 by McGraw Hill.
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Ardath Albee
recommends this answer by
Dave Brock
Feb. 6, 2012
Can marketing deliver on its contribution to challenge sale success?
Great topic and questions Dean. I think you've captured one of the key issues organizations will have with Challenger. I've said before that Challenger is really a business strategy, not a solution selling strategy Without the support of product marketing/management, marketing, customer service, etc, the ... more
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