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Ari Fefferman

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Marketing and Client Services Manager, BlueBird Strategies

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July 11, 2011

Ari Fefferman is now following Michael A Brown and 1 other person

March 1, 2011

Ari Fefferman recommends this answer by Mac McConnell

Your Marketing Automation budget just got an extra $10,000. Where do you spend it and why?

I agree with all the items that the other respondents have highlighted. It is always tough to gauge without knowing the details of the situation, but content is where the biggest gap is at most companies. If it were me, here is how my list ... more

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Marketing Automation

Marketing Automation Strategy

March 1, 2011

Ari Fefferman recommends this answer by Mac McConnell

What are some alternatives to Jigsaw for getting business contacts and information?

Sarah, there is a ton of great business contact data out there these days. Beyond JigSaw, NetProspex and Zoom Info are good sources of perpetual use (aka purchase) data.
However, unless you have very deep pockets you are restricted to signing a contract with only ... more

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