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Art Levy

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Words & Ideas

105 points

Writer for major national brands -- specializing in turning complex ideas and terminology into simple, everyday language.

April 8, 2012

Art Levy and 9 other people answered this question

Are we in a content marketing bubble?

Personally, I think content marketing is a misnomer. Check out this definition (from http://www.junta42.com/resources/what-is-content-marketing.aspx): "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of ... more

Content Marketing

Jan. 15, 2012

Art Levy and 27 other people answered this question

Death by PowerPoint! How do we tell someone that quantity of complex slides does not equal quality?

Or, to put the above in powerpoint form:
• Help presenters resist the urge to show all their homework
• Provide speakers with your concrete standards for a good presentation
-- # of slides per minute, # of lines per slide, minimum font size, etc. ... more

Human Resources

Information Technology

Jan. 13, 2012

Art Levy recommends this answer by Candyce Edelen

What advice would you give someone with a marketing background who's about to go into sales?

Art, your clarification helps immensely! The first advantage I see is that you would be selling to people who have similar jobs to the ones you've held or reported to. That's great, because you understand your customers' pain very well. Make sure you leverage that ... more

Human Resources

Career Development

Dec. 8, 2011

Art Levy recommends this answer by Eric Wittlake

Are marketers emphasizing content quantity over quality?

Yes. As other answers show, it isn't because marketers don't understand that quality is important. The real problem is that quantity is easy to measure but quality is not. Without an accepted measurement of content quality that the organization agrees connects to bottom line results, ... more

Content Marketing

Online Marketing

Dec. 7, 2011

Art Levy recommends this answer by Chuck McKay

Can content marketing help you build trust with clients & prospects? How?

Lauren, a decade ago I got a notice from the Internal Revenue Service that they were questioning my company's return from two years previous. I knew I needed representation, but whom?
Out of the hundreds of qualified individuals in the Yellow Pages, the gentleman I hired ... more

Nov. 20, 2011

Art Levy recommends this answer by Jim Watson

Is communication competency a skill or an art?

The greatest communicators throughout history have done so through the story. And storytelling is indeed an art.
If you practice your art, you get really good at it. So, art can evolve into skill, but the skill of communicating, at its core, remains an art.
Some ... more

Human Resources

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